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The Importance of Self-Awareness in Building Personal Branding of Brawijaya University Students through Instagram

Author

Listed:
  • Kresna Wiryananta

    (Brawijaya University, Malang, Indonesia)

  • Reza Safitri

    (Brawijaya University, Malang, Indonesia)

  • Bambang Dwi Prasetyo

    (Brawijaya University, Malang, Indonesia)

Abstract

This study aims to analyze the effects of the Self-Awareness Outcomes Questionnaire (SAOQ) in building the personal branding of Brawijaya University students through social media Instagram. The research sample used a random sampling technique consisting of 283 students from various faculties. The method used in this research is descriptive quantitative. The Self-Awareness Outcomes Questionnaire (SAOQ) is divided into sub-variables reflective of self-development, acceptance, proactive at work and emotional cost. The results showed that reflective self-development, acceptance, proactive at work and emotional cost had a significant influence in building the personal branding of Brawijaya University students through social media Instagram. It can be concluded that the interest of Brawijaya University students in building personal branding through Instagram is importance by reflective self-development, acceptance, proactive at work and emotional costs.

Suggested Citation

  • Kresna Wiryananta & Reza Safitri & Bambang Dwi Prasetyo, 2021. "The Importance of Self-Awareness in Building Personal Branding of Brawijaya University Students through Instagram," Technium Social Sciences Journal, Technium Science, vol. 24(1), pages 218-227, October.
    • Handle: RePEc:tec:journl:v:24:y:2021:i:1:p:218-227
    DOI: 10.47577/tssj.v24i1.4790
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    References listed on IDEAS

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    1. Labrecque, Lauren I. & Markos, Ereni & Milne, George R., 2011. "Online Personal Branding: Processes, Challenges, and Implications," Journal of Interactive Marketing, Elsevier, vol. 25(1), pages 37-50.
    2. Veronica Ioana ILIEȘ, 2018. "Strategic Personal Branding For Students And Young Professionals," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 1, pages 43-51, July.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Personal Branding; Self-awareness; Communication; Brawijaya University;
    All these keywords.

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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