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Practical aspects of implementation of marketing technologies in the tourism enterprise: Experimental case of two tourism enterprises from France and Ukraine

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  • Matthnai Ekouaghe

    (postgraduate student in Simon Kuznets kharkiv national university of economics)

Abstract

The function of marketing has always been to connect companies with their audiences in the right place at the right time. Today, you have to meet consumers where they spend most of their time: on the internet, from your company's website to the various aspects of online branding (digital advertising, e-mail marketing, web brochures). , etc.), digital marketing covers a wide spectrum of tactics and content. For enterprises operating in a market economy such as tourism, the issue of effective marketing activities, which is a system of measures to meet consumer demand for relevant products and services, is highly relevant. A prerequisite for the development of the first direction is that in connection with the introduction of e-commerce and e-business in the practice of firms, corporations and banks, there have also been changes in the nature of commercial and financial transactions, relationships with partners and customers, the development and implementation of business strategies, the formation of competitive advantages. The pusrpose of the article  is to demonstrate the practical aspects of  implementation of marketing technologies in the tourism enterprise : experimental case of two tourism enterprises from france and ukraine

Suggested Citation

  • Matthnai Ekouaghe, 2020. "Practical aspects of implementation of marketing technologies in the tourism enterprise: Experimental case of two tourism enterprises from France and Ukraine," Technium Social Sciences Journal, Technium Science, vol. 11(1), pages 128-140, September.
    • Handle: RePEc:tec:journl:v:11:y:2020:i:1:p:128-140
    DOI: 10.47577/tssj.v11i1.1415
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    References listed on IDEAS

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    1. Paul Almeida & Jaeyong Song & Robert M. Grant, 2002. "Are Firms Superior to Alliances and Markets? An Empirical Test of Cross-Border Knowledge Building," Organization Science, INFORMS, vol. 13(2), pages 147-161, April.
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    More about this item

    Keywords

    Marketing; strategies; marketing technologies; digital marketing; information;
    All these keywords.

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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