IDEAS home Printed from https://ideas.repec.org/a/taf/wjabxx/v17y2016i2p129-147.html
   My bibliography  Save this article

Step-Change: Micro-Entrepreneurs’ Entry into the Middle-Class Market

Author

Listed:
  • Falylath Babah Daouda
  • Paul T.M. Ingenbleek
  • Hans C.M. van Trijp

Abstract

With upcoming middle classes in Africa, micro-entrepreneurs witness new opportunities that can potentially lift them out of poverty. Exploiting these opportunities requires entrepreneurs to make a ‘step-change’ away from the bottom of the pyramid to middle-class markets. This process hosts potential conflicts between informal-sector and formal-sector stakeholders as it requires both new resources and continued access to existing resources. By taking a strategic marketing perspective, this study labels and defines the phenomenon of step-change and offers an explanatory conceptual framework for it. The article draws implications for business development, the gender debate, as well as academic research.

Suggested Citation

  • Falylath Babah Daouda & Paul T.M. Ingenbleek & Hans C.M. van Trijp, 2016. "Step-Change: Micro-Entrepreneurs’ Entry into the Middle-Class Market," Journal of African Business, Taylor & Francis Journals, vol. 17(2), pages 129-147, May.
    • Handle: RePEc:taf:wjabxx:v:17:y:2016:i:2:p:129-147
    DOI: 10.1080/15228916.2016.1126882
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/15228916.2016.1126882
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/15228916.2016.1126882?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Abebe Shimeles & Mthuli Ncube, 2015. "The Making of the Middle-Class in Africa: Evidence from DHS Data," Journal of Development Studies, Taylor & Francis Journals, vol. 51(2), pages 178-193, February.
    2. Bernard Dussuc & Sébastien Geindre, 2012. "Capital social, théorie des réseaux sociaux et recherche en PME : une revue de la littérature," Post-Print halshs-00747912, HAL.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Muhammad Naveed Anwar & Elizabeth Daniel, 2016. "The Role of Entrepreneur-Venture Fit in Online Home-Based Entrepreneurship: A Systematic Literature Review," Journal of Enterprising Culture (JEC), World Scientific Publishing Co. Pte. Ltd., vol. 24(04), pages 419-451, December.
    2. Asongu, Simplice A. & Nwachukwu, Jacinta C. & Orim, Stella-Maris I., 2018. "Mobile phones, institutional quality and entrepreneurship in Sub-Saharan Africa," Technological Forecasting and Social Change, Elsevier, vol. 131(C), pages 183-203.
    3. Mbalyohere, Charles & Lawton, Thomas C., 2018. "Engaging Stakeholders Through Corporate Political Activity: Insights From MNE Nonmarket Strategy in an Emerging African Market," Journal of International Management, Elsevier, vol. 24(4), pages 369-385.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Oasis Kodila-Tedika & Julius Agbor, 2016. "Does Trust Matter for Entrepreneurship: Evidence from a Cross-Section of Countries," Economies, MDPI, vol. 4(1), pages 1-17, March.
    2. Oasis Kodila-Tedika & Simplice A. Asongu & Julio Mukendi Kayembe, 2016. "Middle Class in Africa: Determinants and Consequences," International Economic Journal, Taylor & Francis Journals, vol. 30(4), pages 527-549, October.
    3. Simplice A Asongu & Sara Le Roux, 2019. "Understanding Sub-Saharan Africa’s Extreme Poverty Tragedy," International Journal of Public Administration, Taylor & Francis Journals, vol. 42(6), pages 457-467, April.
    4. Diao, Xinshen & Magalhaes, Eduardo & Silver, Jed, 2019. "Cities and rural transformation: A spatial analysis of rural livelihoods in Ghana," World Development, Elsevier, vol. 121(C), pages 141-157.
    5. Simplice A. Asongu & Sara le Roux, 2018. "Understanding Sub-Saharan Africa’s Extreme Poverty Tragedy," Research Africa Network Working Papers 18/012, Research Africa Network (RAN).
    6. Simplice A. Asongu & Nicholas M. Odhiambo, 2021. "Income Levels, Governance and Inclusive Human Development in Sub-Saharan Africa," Applied Research in Quality of Life, Springer;International Society for Quality-of-Life Studies, vol. 16(1), pages 71-103, February.
    7. Simplice A. Asongu & Ivo J. Leke, 2019. "External flows and inclusive human development in Sub-Saharan Africa," International Journal of Happiness and Development, Inderscience Enterprises Ltd, vol. 5(1), pages 33-56.
    8. Efobi, Uchenna & Asongu, Simplice & Okafor, Chinelo & Tchamyou, Vanessa & Tanankem, Belmondo, 2019. "Remittances, finance and industrialisation in Africa," Journal of Multinational Financial Management, Elsevier, vol. 49(C), pages 54-66.
    9. Kanbur, Ravi & Steenkamp, Francois & Rooney, Christopher & Bhorat, Haroon, 2017. "Sub-Saharan Africa’s Manufacturing Sector: Building Complexity," CEPR Discussion Papers 12073, C.E.P.R. Discussion Papers.
    10. Jerven, Morten, 2014. "African growth miracle or statistical tragedy? Interpreting trends in the data over the past two decades," WIDER Working Paper Series 114, World Institute for Development Economic Research (UNU-WIDER).
    11. Simplice Asongu & Joseph Nnanna, 2020. "Inclusive human development in sub-Saharan Africa," Journal of Enterprising Communities: People and Places in the Global Economy, Emerald Group Publishing Limited, vol. 14(2), pages 183-200, May.
    12. Mthuli Ncube & Zuzana Brixiova & Zorobabel Bicaba, 2014. "Can Dreams Come True? Eliminating Extreme Poverty In Africa By 2030," William Davidson Institute Working Papers Series wp1076, William Davidson Institute at the University of Michigan.
    13. Thereza Balliester Reis, 2022. "Socio‐economic determinants of financial inclusion: An evaluation with a microdata multidimensional index," Journal of International Development, John Wiley & Sons, Ltd., vol. 34(3), pages 587-611, April.
    14. Evans Tindana Awuni & Daniele Malerba & Babette Never, 2023. "Understanding Vulnerability to Poverty, COVID-19’s Effects, and Implications for Social Protection: Insights from Ghana," Progress in Development Studies, , vol. 23(3), pages 246-274, July.
    15. Never, Babette & Albert, Jose Ramon & Fuhrmann, Hanna & Gsell, Sebastian & Jaramillo, Miguel & Kuhn, Sascha & Senadza, Bernardin, 2020. "Carbon consumption patterns of emerging middle classes," IDOS Discussion Papers 13/2020, German Institute of Development and Sustainability (IDOS).
    16. Reham Rizk & Ricardo Nogales, 2017. "Revisiting the Middle-Class Myth: Evidence From A Cross-Country Analysis of African Social Progress," Working Papers 1139, Economic Research Forum, revised 09 2003.
    17. Abagna, Matthew Amalitinga & Hornok, Cecília & Mulyukova, Alina, 2024. "Place-based policies and household wealth in Africa," Kiel Working Papers 2263, Kiel Institute for the World Economy (IfW Kiel).
    18. Asongu, Simplice A. & Nwachukwu, Jacinta C., 2017. "Quality of Growth Empirics: Comparative gaps, benchmarking and policy syndromes," Journal of Policy Modeling, Elsevier, vol. 39(5), pages 861-882.
    19. Hélène Cervo & Stéphane Ogé & Amtul Samie Maqbool & Francisco Mendez Alva & Lindsay Lessard & Alexandre Bredimas & Jean-Henry Ferrasse & Greet Van Eetvelde, 2019. "A Case Study of Industrial Symbiosis in the Humber Region Using the EPOS Methodology," Sustainability, MDPI, vol. 11(24), pages 1-32, December.
    20. Asongu, Simplice, 2015. "Growth and Institutions in African Development by Augustin K. Fosu," MPRA Paper 68656, University Library of Munich, Germany.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:wjabxx:v:17:y:2016:i:2:p:129-147. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/wjab20 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.