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Reward-based crowdfunding success: decomposition of the project, product category, entrepreneur, and location effects

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  • C.S. Richard Chan
  • Haemin Dennis Park
  • Pankaj Patel
  • David Gomulya

Abstract

We assess the relative importance of project, product category, entrepreneur, and location effects on reward-based crowdfunding success. Applying variance decomposition analysis to a sample of 98,336 crowdfunding projects launched between May 2009 and May 2014 on the Kickstarter platform, we find that agency factors, specifically the project and entrepreneur effects, explain the highest relative variance (over 80% of total variance) across three crowdfunding success outcomes – pledge amount, number of backers, and funding success. Structural factors, specifically product category and location effects, have lower but still significant effects. Our study extends prior variance decomposition studies in strategy and entrepreneurship research by incorporating location effects and examining the nascent stage of firm formation. It also contributes to crowdfunding research by providing a systematic framework to compare key determinants of reward-based crowdfunding outcomes. The findings are of practical relevance to aspiring entrepreneurs seeking funding through reward-based crowdfunding platforms.

Suggested Citation

  • C.S. Richard Chan & Haemin Dennis Park & Pankaj Patel & David Gomulya, 2018. "Reward-based crowdfunding success: decomposition of the project, product category, entrepreneur, and location effects," Venture Capital, Taylor & Francis Journals, vol. 20(3), pages 285-307, July.
    • Handle: RePEc:taf:veecee:v:20:y:2018:i:3:p:285-307
    DOI: 10.1080/13691066.2018.1480267
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    Cited by:

    1. Chakhar, Salem & Ishizaka, Alessio & Thorpe, Andy & Cox, Joe & Nguyen, Thang & Ford, Liz, 2020. "Calculating the relative importance of condition attributes based on the characteristics of decision rules and attribute reducts: Application to crowdfunding," European Journal of Operational Research, Elsevier, vol. 286(2), pages 689-712.
    2. Dabić, Marina & Stojčić, Nebojša & Simić, Marijana & Potocan, Vojko & Slavković, Marko & Nedelko, Zlatko, 2021. "Intellectual agility and innovation in micro and small businesses: The mediating role of entrepreneurial leadership," Journal of Business Research, Elsevier, vol. 123(C), pages 683-695.
    3. Aurélien Petit & Peter Wirtz, 2022. "Experts in the crowd and their influence on herding in reward-based crowdfunding of cultural projects," Small Business Economics, Springer, vol. 58(1), pages 419-449, January.
    4. Wesemann, Henrik & Wincent, Joakim, 2021. "A whole new world: Counterintuitive crowdfunding insights for female founders," Journal of Business Venturing Insights, Elsevier, vol. 15(C).
    5. Meg Elkins & Tim R. L. Fry, 2022. "Beyond the realm of cash: street performers and payments in the online world," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 46(2), pages 231-248, June.
    6. Douglas S. Noonan & Shiri M. Breznitz & Sana Maqbool, 2021. "Looking for a change in scene: analyzing the mobility of crowdfunding entrepreneurs," Small Business Economics, Springer, vol. 57(2), pages 685-703, August.
    7. Felipe, Israel José dos Santos & Mendes-Da-Silva, Wesley & Leal, Cristiana Cerqueira & Braun Santos, Danilo, 2022. "Reward crowdfunding campaigns: Time-to-success analysis," Journal of Business Research, Elsevier, vol. 138(C), pages 214-228.
    8. De Crescenzo, Veronica & Ribeiro-Soriano, Domingo Enrique & Covin, Jeffrey G., 2020. "Exploring the viability of equity crowdfunding as a fundraising instrument: A configurational analysis of contingency factors that lead to crowdfunding success and failure," Journal of Business Research, Elsevier, vol. 115(C), pages 348-356.
    9. Xu, Shengshuo & Ling, Liuyi & Du, Shaofu & Liu, Lindong, 2023. "Crowdfunding or traditional mode? Strategy choices in product selling," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 172(C).
    10. Battaglia, Francesca & Regoli, Andrea & Agnese, Paolo, 2022. "Do local innovation systems promote successful equity crowdfunding campaigns? Evidence from Italy," Finance Research Letters, Elsevier, vol. 48(C).
    11. Wang, Yinghuan & Wang, Baolin & Yan, Yan, 2022. "Does network externality affect your project? Evidences from reward-based technology crowdfunding," Technological Forecasting and Social Change, Elsevier, vol. 180(C).
    12. Chan, C.S. Richard & Parhankangas, Annaleena & Sahaym, Arvin & Oo, Pyayt, 2020. "Bellwether and the herd? Unpacking the u-shaped relationship between prior funding and subsequent contributions in reward-based crowdfunding," Journal of Business Venturing, Elsevier, vol. 35(2).
    13. Xiaobei Liang & Xiaojuan Hu & Jiang Jiang, 2020. "Research on the Effects of Information Description on Crowdfunding Success within a Sustainable Economy—The Perspective of Information Communication," Sustainability, MDPI, vol. 12(2), pages 1-36, January.
    14. Laura Grassi & Simone Fantaccini, 2022. "An overview of Fintech applications to solve the puzzle of health care funding: state-of-the-art in medical crowdfunding," Financial Innovation, Springer;Southwestern University of Finance and Economics, vol. 8(1), pages 1-27, December.
    15. Jiang, Cuixia & Zhou, Li & Xu, Qifa & Liu, Yezheng, 2022. "Home bias in reward-based crowdfunding and its impact on financing performance: Evidence from China," Pacific-Basin Finance Journal, Elsevier, vol. 76(C).
    16. Rui Hou & Leiming Li & Bingquan Liu, 2020. "Backers investment behavior on explicit and implicit factors in reward-based crowdfunding based on ELM theory," PLOS ONE, Public Library of Science, vol. 15(8), pages 1-29, August.
    17. Bernardino, Susana & Freitas Santos, José & Oliveira, Sílvie, 2021. "The impact of social media and e-WOM on the success of reward-based crowdfunding campaigns," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
    18. Joseph Ochieng Onginjo & Zhou Dong Mei, 2023. "A study on the social and economic sustainability of rewards-based crowdfunding in Africa," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 25(9), pages 9619-9646, September.

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