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Understanding big consumer opinion data for market-driven product design

Author

Listed:
  • Jian Jin
  • Ying Liu
  • Ping Ji
  • Hongguang Liu

Abstract

Big consumer data provide new opportunities for business administrators to explore the value to fulfil customer requirements (CRs). Generally, they are presented as purchase records, online behaviour, etc. However, distinctive characteristics of big data, Volume, Variety, Velocity and Value or ‘4Vs’, lead to many conventional methods for customer understanding potentially fail to handle such data. A visible research gap with practical significance is to develop a framework to deal with big consumer data for CRs understanding. Accordingly, a research study is conducted to exploit the value of these data in the perspective of product designers. It starts with the identification of product features and sentiment polarities from big consumer opinion data. A Kalman filter method is then employed to forecast the trends of CRs and a Bayesian method is proposed to compare products. The objective is to help designers to understand the changes of CRs and their competitive advantages. Finally, using opinion data in Amazon.com, a case study is presented to illustrate how the proposed techniques are applied. This research is argued to incorporate an interdisciplinary collaboration between computer science and engineering design. It aims to facilitate designers by exploiting valuable information from big consumer data for market-driven product design.

Suggested Citation

  • Jian Jin & Ying Liu & Ping Ji & Hongguang Liu, 2016. "Understanding big consumer opinion data for market-driven product design," International Journal of Production Research, Taylor & Francis Journals, vol. 54(10), pages 3019-3041, May.
    • Handle: RePEc:taf:tprsxx:v:54:y:2016:i:10:p:3019-3041
    DOI: 10.1080/00207543.2016.1154208
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    Cited by:

    1. Showimy Aldossari & Umi Asma’ Mokhtar & Ahmad Tarmizi Abdul Ghani, 2023. "Factor Influencing the Adoption of Big Data Analytics: A Systematic Literature and Experts Review," SAGE Open, , vol. 13(4), pages 21582440231, December.
    2. Chao He & Zhongkai Li & Dengzhuo Liu & Guangyu Zou & Shuai Wang, 2023. "Improving the functional performances for product family by mining online reviews," Journal of Intelligent Manufacturing, Springer, vol. 34(6), pages 2809-2824, August.
    3. Sheng, Jie & Amankwah-Amoah, Joseph & Wang, Xiaojun, 2017. "A multidisciplinary perspective of big data in management research," International Journal of Production Economics, Elsevier, vol. 191(C), pages 97-112.
    4. Xiao, Yan & Li, Congdong & Thürer, Matthias & Liu, Yide & Qu, Ting, 2022. "User preference mining based on fine-grained sentiment analysis," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
    5. Purva Grover & Arpan Kumar Kar, 2017. "Big Data Analytics: A Review on Theoretical Contributions and Tools Used in Literature," Global Journal of Flexible Systems Management, Springer;Global Institute of Flexible Systems Management, vol. 18(3), pages 203-229, September.
    6. Andrea Ko & Saira Gillani, 2020. "A Research Review and Taxonomy Development for Decision Support and Business Analytics Using Semantic Text Mining," International Journal of Information Technology & Decision Making (IJITDM), World Scientific Publishing Co. Pte. Ltd., vol. 19(01), pages 97-126, January.
    7. Zhen-Yu Chen & Xin-Li Liu & Li-Ping Yin, 2023. "Data-driven product configuration improvement and product line restructuring with text mining and multitask learning," Journal of Intelligent Manufacturing, Springer, vol. 34(4), pages 2043-2059, April.
    8. Kejia Chen & Jian Jin & Zheng Zhao & Ping Ji, 2022. "Understanding customer regional differences from online opinions: a hierarchical Bayesian approach," Electronic Commerce Research, Springer, vol. 22(2), pages 377-403, June.
    9. Acciarini, Chiara & Cappa, Francesco & Boccardelli, Paolo & Oriani, Raffaele, 2023. "How can organizations leverage big data to innovate their business models? A systematic literature review," Technovation, Elsevier, vol. 123(C).
    10. Liang Hou & Roger J. Jiao, 2020. "Data-informed inverse design by product usage information: a review, framework and outlook," Journal of Intelligent Manufacturing, Springer, vol. 31(3), pages 529-552, March.
    11. Fernando, Angeline Gautami & Aw, Eugene Cheng-Xi, 2023. "What do consumers want? A methodological framework to identify determinant product attributes from consumers’ online questions," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).
    12. Elona Marku & Maryia Zaitsava & Manuel Castriotta & Maria Chiara Di Guardo & Michela Loi, 2021. "Big Data and Technology Evolution in the IoT Industry," International Journal of Business and Management, Canadian Center of Science and Education, vol. 15(10), pages 1-94, July.
    13. Huang, Shupeng & Potter, Andrew & Eyers, Daniel & Li, Qinyun, 2021. "The influence of online review adoption on the profitability of capacitated supply chains," Omega, Elsevier, vol. 105(C).
    14. Yao Jiao & Yu Yang & Hongshan Zhang, 2019. "An integration model for generating and selecting product configuration plans," Journal of Intelligent Manufacturing, Springer, vol. 30(3), pages 1291-1302, March.
    15. Urbinati, Andrea & Bogers, Marcel & Chiesa, Vittorio & Frattini, Federico, 2019. "Creating and capturing value from Big Data: A multiple-case study analysis of provider companies," Technovation, Elsevier, vol. 84, pages 21-36.
    16. Farzadnia, Siavash & Raeesi Vanani, Iman, 2022. "Identification of opinion trends using sentiment analysis of airlines passengers' reviews," Journal of Air Transport Management, Elsevier, vol. 103(C).

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