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Global Strategies in the Automobile Industry

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Author Info
Marie-Claude B lis-Bergouignan, G rard Bordenave, Yannick Lung

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Abstract

BÉLIS-BERGOUIGNAN M.-C., BORDENAVE G. and LUNG Y. (2000) Global strategies in the automobile industry, Reg. Studies 34, 41–53. This paper views the multinational firm as a learning hierarchy , and presents a model capable of analysing the spatial organization of multinational firms. This model is based on two criteria: the principle of hierarchy; and the degree of hierarchical control. Four types of multinational companies are defined (world-wide, multidomestic, multiregional and transregional) and the process of internationalization is understood through the way in which firms develop their organizational capabilities. The model is applied to a study of the strategies which have been followed by American, Japanese and European carmakers. BÉLIS-BERGOUIGNAN M. C., BORDENAVE G. et LUNG Y. (2000) Les stratégies globales de l'industrie automobile, Reg. Studies 34, 41–53. Combinant l'approche de la firme multinationale comme une “hiérarchie” et l'analyse évolutionniste de la firme à travers les processus d'apprentissage collectif, l'article propose un modèle analytique relatif à l'organisation spatiale des firmes multinationales sur la base de deux critères (principe hiérarchique et degré de contrôle hiérarchique). Quatre configurations sont définies: firme mondiale, multidomestique, multirégionale et transrégionale. Le processus de multinationalisation est alors appréhendé à travers le développement des capacités organisationnelles de la firme et son évolution face aux modifications de son environnement concurrentiel. Cette grille est utilisée pour étudier l'internationalisation de l'industrie automobile depuis les premières expansions américaines de Ford et GM dans les années vingt jusqu'aux tentatives récentes des Européens, en passant par les stratégies globales des Japonais. BÉLIS-BERGOUIGNAN M.-C., BORDENAVE G. und LUNG Y. (2000) Globale Strategien in der Automobilindustrie, Reg. Studies 34, 41–53. Der vorliegende Aufsatz betrachtet multinationale Firmen als eine Lernhierarchie, und stellt ein Modell vor, das im Stande ist, die räumliche Organisation multinationaler Firmen zu analysieren. Dieses Modell stützt sich auf zwei Kriterien—das Prinzip der Hierarchie und das Ausmaß hierarchischer Kontrolle. Es werden zwei multinationale Firmentypen definiert (weltweite, multibinnenländische, multiregionale und Regionen überschreitende), und der Prozeß der Internationalisierung durch die Art und Weise erklärt, in der Firmen ihre organisatorischen Fähigkeiten entfalten. Das Modell wird auf eine Untersuchung der Strategien angewandt, die amerikanische, japanische und europäische Automobilproduzenten befolgt haben.

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Publisher Info
Article provided by Taylor and Francis Journals in its journal Regional Studies.

Volume (Year): 34 (2000)
Issue (Month): 1 (February)
Pages: 41-53
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Handle: RePEc:taf:regstd:v:34:y:2000:i:1:p:41-53

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Related research
Keywords: Automobile Industry Globalization Hierarchy Multinational Firm Organization;

Cited by:
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  1. Peter Nunnenkamp, 2000. "Globalisierung der Automobilindustrie: Neue Standorte auf dem Vormarsch, traditionelle Anbieter unter Druck?," Kiel Working Papers 1002, Kiel Institute for the World Economy. [Downloadable!]
  2. Yannick LUNG (E3i-IFREDE-GRES & GERPISA), 2006. "Mercosur in carmakers’ internationalisation trajectories (In French)," Cahiers du GRES 2006-03, Groupement de Recherches Economiques et Sociales. [Downloadable!]
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