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Factors influencing Sudanese microfinance intention to adopt mobile banking

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  • Anwar Ammar
  • Elsadig Musa Ahmed

Abstract

Access to financial service has become a key phenomenon for economic development and poverty alleviation .Microfinance is one way of fighting poverty in Sudan, where most citizens are in need of it. However, despite the initial results showing a positive impact of microfinance on the livelihood of low-income people in Sudan, around 8 million of the Sudanese poor people are excluded from microfinance services. One potential remedy for the limited outreach of microfinance in Sudan may lie within enhancing the capacity of microfinance services providers (MFPs) in the utilization of modern technology. Recent innovation in providing financial services in a convenient and efficient way is the use of mobile banking (m-banking) technology in microfinance. M-banking promises to increase the efficiency and outreach of microfinance services in developing countries. This paper tries to examine the factors that influence the adoption of m-banking by microfinance sector in Sudan. In this respect, hypotheses were developed guided by Unified Theory of Acceptance and Use of Technology (UTAUT) and Technology-organization-Environment (TOE) models. Primary data were collected from MFPs and microfinance customers in Sudan using questionnaires and interviews. The study contributes to knowledge in terms of methods used by extending aforementioned theories through adding new variables to both models by putting both models in one study to fill the gaps in past studies; via examination of the demand (customers) and supply (institutions) through modifying them to include new variables related to m-banking in microfinance.

Suggested Citation

  • Anwar Ammar & Elsadig Musa Ahmed, 2016. "Factors influencing Sudanese microfinance intention to adopt mobile banking," Cogent Business & Management, Taylor & Francis Journals, vol. 3(1), pages 1154257-115, December.
    • Handle: RePEc:taf:oabmxx:v:3:y:2016:i:1:p:1154257
    DOI: 10.1080/23311975.2016.1154257
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    References listed on IDEAS

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    1. Kevin Zhu & Kenneth L. Kraemer, 2005. "Post-Adoption Variations in Usage and Value of E-Business by Organizations: Cross-Country Evidence from the Retail Industry," Information Systems Research, INFORMS, vol. 16(1), pages 61-84, March.
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    Cited by:

    1. Nadire Cavus & Yakubu Bala Mohammed & Mohammed Bulama & Muhammad Lamir Isah, 2023. "Examining User Verification Schemes, Safety and Secrecy Issues Affecting M-Banking: Systematic Literature Review," SAGE Open, , vol. 13(1), pages 21582440231, January.
    2. Marthe Uwamariya & Claudia Loebbecke & Stefan Cremer, 2019. "Mobile Banking Impacting the Performance of Microfinance Institutions: A Case Study from Rwanda," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 17(01), pages 1-18, December.
    3. Gaoyong Li & Xin Zhang & Ge Zhang, 2022. "To Use or Not to Use: It Is a Question—An Empirical Study on the Adoption of Mobile Finance," Sustainability, MDPI, vol. 14(17), pages 1-23, August.

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