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What hampers green product innovation: the effect of experience

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  • Tobias Stucki

Abstract

Based on representative firm-level survey data for Austria, Germany, and Switzerland, this study systematically analyses the relevance and drivers of barriers to green product innovation using the example of green energy technologies. ‘Low willingness to pay’, ‘high development costs’, ‘high commercial uncertainty’, and ‘lack of favourable political framework’ are identified as the most important barriers. Moreover, we find that the firms’ innovation experience is an important driver of the level of green innovation barriers. Green innovation barriers are more accentuated for firms with green innovation activity than for firms with no green innovation activity. However, experience from different fields of green innovation and experience from non-green innovation activities help to limit these barriers.

Suggested Citation

  • Tobias Stucki, 2019. "What hampers green product innovation: the effect of experience," Industry and Innovation, Taylor & Francis Journals, vol. 26(10), pages 1242-1270, November.
    • Handle: RePEc:taf:indinn:v:26:y:2019:i:10:p:1242-1270
    DOI: 10.1080/13662716.2019.1611417
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    Cited by:

    1. Liang Li & Hajar Msaad & Huaping Sun & Mei Xuen Tan & Yeqing Lu & Antonio K.W. Lau, 2020. "Green Innovation and Business Sustainability: New Evidence from Energy Intensive Industry in China," IJERPH, MDPI, vol. 17(21), pages 1-18, October.
    2. Yung-Fu Huang & Abbott Po-Shun Chen & Manh-Hoang Do & Jen-Chieh Chung, 2022. "Assessing the Barriers of Green Innovation Implementation: Evidence from the Vietnamese Manufacturing Sector," Sustainability, MDPI, vol. 14(8), pages 1-14, April.
    3. Sher Jahan Khan & Amandeep Dhir & Vinit Parida & Armando Papa, 2021. "Past, present, and future of green product innovation," Business Strategy and the Environment, Wiley Blackwell, vol. 30(8), pages 4081-4106, December.
    4. Lai, Zhixuan & Lou, Gaoxiang & Ma, Haicheng & Chung, Sai-Ho & Wen, Xin & Fan, Tijun, 2022. "Optimal green supply chain financing strategy: Internal collaborative financing and external investments," International Journal of Production Economics, Elsevier, vol. 253(C).
    5. Chen, Zan & Jin, Jun & Li, Meng, 2022. "Does media coverage influence firm green innovation? The moderating role of regional environment," Technology in Society, Elsevier, vol. 70(C).
    6. González-Moreno, Ángela & Triguero, Ángela & Sáez-Martínez, Francisco José, 2019. "Many or trusted partners for eco-innovation? The influence of breadth and depth of firms' knowledge network in the food sector," Technological Forecasting and Social Change, Elsevier, vol. 147(C), pages 51-62.
    7. Li, Zhenghui & Huang, Zimei & Su, Yaya, 2023. "New media environment, environmental regulation and corporate green technology innovation:Evidence from China," Energy Economics, Elsevier, vol. 119(C).
    8. Jingui Yue & Heying Duan, 2024. "The Influence of New Energy Industry Agglomeration on Regional Green Innovation Performance—Evidence from China," Sustainability, MDPI, vol. 16(5), pages 1-24, February.
    9. Zhou, Kuo & Luo, Haotian & Ye, Diyu & Tao, Yunqing, 2022. "The power of anti-corruption in environmental innovation: Evidence from a quasi-natural experiment in China," Technological Forecasting and Social Change, Elsevier, vol. 182(C).

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