Consumer Co-creation and Situated Creativity
AbstractThis paper examines the industrial dynamics of new digital media from the perspective of consumer co-creation. We find that consumer-producer interactions are an increasingly important source of value-creation. We conclude that cultural and economic analysis might be usefully united about these themes, and that situated creativity should be construed as analysis of an ongoing co-evolutionary process between economic and cultural dynamics.
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Bibliographic InfoArticle provided by Taylor & Francis Journals in its journal Industry and Innovation.
Volume (Year): 15 (2008)
Issue (Month): 5 ()
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Web page: http://www.tandfonline.com/CIAI20
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- Gyrd-Jones, Richard I. & Kornum, Niels, 2013. "Managing the co-created brand: Value and cultural complementarity in online and offline multi‐stakeholder ecosystems," Journal of Business Research, Elsevier, vol. 66(9), pages 1484-1493.
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