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Consumer Co-creation and Situated Creativity

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Author Info
Jason Potts
John Hartley
John Banks
Jean Burgess
Rachel Cobcroft
Stuart Cunningham
Lucy Montgomery

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Abstract

This paper examines the industrial dynamics of new digital media from the perspective of consumer co-creation. We find that consumer-producer interactions are an increasingly important source of value-creation. We conclude that cultural and economic analysis might be usefully united about these themes, and that situated creativity should be construed as analysis of an ongoing co-evolutionary process between economic and cultural dynamics.

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File URL: http://www.informaworld.com/openurl?genre=article&doi=10.1080/13662710802373783&magic=repec&7C&7C8674ECAB8BB840C6AD35DC6213A474B5
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Publisher Info
Article provided by Taylor and Francis Journals in its journal Industry & Innovation.

Volume (Year): 15 (2008)
Issue (Month): 5 ()
Pages: 459-474
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Handle: RePEc:taf:indinn:v:15:y:2008:i:5:p:459-474

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Related research
Keywords: Consumer co-creation; creative industries; evolutionary economics; cultural studies;

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