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Consumer Co-creation and Situated Creativity

Author

Listed:
  • Jason Potts
  • John Hartley
  • John Banks
  • Jean Burgess
  • Rachel Cobcroft
  • Stuart Cunningham
  • Lucy Montgomery

Abstract

This paper examines the industrial dynamics of new digital media from the perspective of consumer co-creation. We find that consumer-producer interactions are an increasingly important source of value-creation. We conclude that cultural and economic analysis might be usefully united about these themes, and that situated creativity should be construed as analysis of an ongoing co-evolutionary process between economic and cultural dynamics.

Suggested Citation

  • Jason Potts & John Hartley & John Banks & Jean Burgess & Rachel Cobcroft & Stuart Cunningham & Lucy Montgomery, 2008. "Consumer Co-creation and Situated Creativity," Industry and Innovation, Taylor & Francis Journals, vol. 15(5), pages 459-474.
    • Handle: RePEc:taf:indinn:v:15:y:2008:i:5:p:459-474
    DOI: 10.1080/13662710802373783
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    Citations

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    Cited by:

    1. Jason Potts & Stuart Cunningham & John Hartley & Paul Ormerod, 2008. "Social network markets: a new definition of the creative industries," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 32(3), pages 167-185, September.
    2. Koivisto, Elina & Mattila, Pekka, 2020. "Extending the luxury experience to social media – User-Generated Content co-creation in a branded event," Journal of Business Research, Elsevier, vol. 117(C), pages 570-578.
    3. Johan Jansson & Brian J Hracs, 2018. "Conceptualizing curation in the age of abundance: The case of recorded music," Environment and Planning A, , vol. 50(8), pages 1602-1625, November.
    4. Yu-Yu Chang & Jason Potts & Hui-Yu Shih, 2021. "The market for meaning: A new entrepreneurial approach to creative industries dynamics," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 45(3), pages 491-511, September.
    5. Homero Rodríguez-Insuasti & Néstor Montalván-Burbano & Otto Suárez-Rodríguez & Marcela Yonfá-Medranda & Katherine Parrales-Guerrero, 2022. "Creative Economy: A Worldwide Research in Business, Management and Accounting," Sustainability, MDPI, vol. 14(23), pages 1-27, November.
    6. Nathalie Peña-García & Mauricio Losada-Otálora & Jorge Juliao-Rossi & Augusto Rodríguez-Orejuela, 2021. "Co-Creation of Value and Customer Experience: An Application in Online Banking," Sustainability, MDPI, vol. 13(18), pages 1-14, September.
    7. Gyrd-Jones, Richard I. & Kornum, Niels, 2013. "Managing the co-created brand: Value and cultural complementarity in online and offline multi‐stakeholder ecosystems," Journal of Business Research, Elsevier, vol. 66(9), pages 1484-1493.
    8. Jason Potts, 2013. "Evolutionary perspectives," Chapters, in: Ruth Towse & Christian Handke (ed.), Handbook on the Digital Creative Economy, chapter 3, pages 26-36, Edward Elgar Publishing.
    9. Hawkins, Richard & Langford, Cooper H. & Saunders, Chad, 2015. "Assessing the practical application of social knowledge: A survey of six leading Canadian Universities," Research Policy, Elsevier, vol. 44(1), pages 83-95.
    10. Kurt Dopfer, 2016. "Evolutionary economics," Chapters, in: Gilbert Faccarello & Heinz D. Kurz (ed.), Handbook on the History of Economic Analysis Volume III, chapter 14, pages 175-193, Edward Elgar Publishing.
    11. Vallaster, Christine & von Wallpach, Sylvia, 2013. "An online discursive inquiry into the social dynamics of multi-stakeholder brand meaning co-creation," Journal of Business Research, Elsevier, vol. 66(9), pages 1505-1515.
    12. Pier Luigi Sacco & Guido Ferilli & Giorgio Tavano Blessi, 2018. "From Culture 1.0 to Culture 3.0: Three Socio-Technical Regimes of Social and Economic Value Creation through Culture, and Their Impact on European Cohesion Policies," Sustainability, MDPI, vol. 10(11), pages 1-23, October.
    13. Sebastien Chantelot & Peres Stephanie & Virol Stephane, 2011. "From Talent to Creative City: Towards a conceptual framework," ERSA conference papers ersa11p373, European Regional Science Association.
    14. Alves, Helena & Fernandes, Cristina & Raposo, Mário, 2016. "Value co-creation: Concept and contexts of application and study," Journal of Business Research, Elsevier, vol. 69(5), pages 1626-1633.

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