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Consumer Co-creation and Situated Creativity

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Author Info

  • Jason Potts
  • John Hartley
  • John Banks
  • Jean Burgess
  • Rachel Cobcroft
  • Stuart Cunningham
  • Lucy Montgomery

Abstract

This paper examines the industrial dynamics of new digital media from the perspective of consumer co-creation. We find that consumer-producer interactions are an increasingly important source of value-creation. We conclude that cultural and economic analysis might be usefully united about these themes, and that situated creativity should be construed as analysis of an ongoing co-evolutionary process between economic and cultural dynamics.

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File URL: http://www.tandfonline.com/doi/abs/10.1080/13662710802373783
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Bibliographic Info

Article provided by Taylor & Francis Journals in its journal Industry and Innovation.

Volume (Year): 15 (2008)
Issue (Month): 5 ()
Pages: 459-474

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Handle: RePEc:taf:indinn:v:15:y:2008:i:5:p:459-474

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Web page: http://www.tandfonline.com/CIAI20

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Related research

Keywords: Consumer co-creation; creative industries; evolutionary economics; cultural studies;

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Cited by:
  1. Sebastien Chantelot & Peres Stephanie & Virol Stephane, 2011. "From Talent to Creative City: Towards a conceptual framework," ERSA conference papers ersa11p373, European Regional Science Association.
  2. Vallaster, Christine & von Wallpach, Sylvia, 2013. "An online discursive inquiry into the social dynamics of multi-stakeholder brand meaning co-creation," Journal of Business Research, Elsevier, vol. 66(9), pages 1505-1515.
  3. Kurt Dopfer, 2013. "Evolutionary Economics," Papers on Economics and Evolution 2013-08, Max Planck Institute of Economics, Evolutionary Economics Group.
  4. Gyrd-Jones, Richard I. & Kornum, Niels, 2013. "Managing the co-created brand: Value and cultural complementarity in online and offline multiā€stakeholder ecosystems," Journal of Business Research, Elsevier, vol. 66(9), pages 1484-1493.

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