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The Life Cycle of Temporary Cultural Exhibitions: An Empirical Exploration

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  • Laura Onofri
  • Antonello Scorcu

Abstract

This paper investigates the product life-cycle of temporary cultural exhibitions. Using data drawn from 27 exhibitions that took place in Italy in the period 2000-01, we identify two different life-cycles patterns. For the group of short life exhibitions, except in a few cases of a positive 'premiere effect,' the number of admissions is roughly constant over time and the cycle is linear. For the group of long life exhibitions, the mean number of admissions is subject to a decrease over time and a non-linear life-cycle emerges.

Suggested Citation

  • Laura Onofri & Antonello Scorcu, 2006. "The Life Cycle of Temporary Cultural Exhibitions: An Empirical Exploration," International Journal of the Economics of Business, Taylor & Francis Journals, vol. 13(3), pages 447-460.
    • Handle: RePEc:taf:ijecbs:v:13:y:2006:i:3:p:447-460
    DOI: 10.1080/13571510600961551
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    Cited by:

    1. A. E. Scorcu & R. Zanola, 2011. "Survival in the Cultural Market: The Case of Temporary Exhibitions," Working Paper series 36_11, Rimini Centre for Economic Analysis.

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    Keywords

    Temporary Exhibitions; Product Life Cycle;

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