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Why do we adopt environmentally friendly lawn care? Evidence from do-it-yourself consumers

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  • Dong Hee Suh
  • Hayk Khachatryan
  • Zhengfei Guan

Abstract

This study identifies the factors determining the purchase frequencies of organic/natural fertilizers (ONFs) with a focus on do-it-yourself (DIY) consumers’ perceptions and motives. The estimation results of the generalized ordered logit model provide statistical evidence that environmental perceptions are critical factors in directing DIY consumers to purchase ONFs frequently. The results imply that educational programmes, informational campaigns, or advertisements to improve their perceptions on the potential negative impacts of fertilization on the environment may increase the purchase frequencies of ONFs. In addition, the results show that DIY consumers perceive that it is worth using ONFs despite their higher prices than chemical fertilizers. Their purchase frequencies will increase if they positively perceive the values of ONFs and are willing to pay a premium for ONFs. Moreover, the purchasing behaviour of DIY consumers is associated with their perceptions of neighbourhood landscaping. If neighbours or homeowner associations encourage landscaping improvements in their community, DIY consumers may increase their purchase frequencies of ONFs accordingly.

Suggested Citation

  • Dong Hee Suh & Hayk Khachatryan & Zhengfei Guan, 2016. "Why do we adopt environmentally friendly lawn care? Evidence from do-it-yourself consumers," Applied Economics, Taylor & Francis Journals, vol. 48(27), pages 2550-2561, June.
    • Handle: RePEc:taf:applec:v:48:y:2016:i:27:p:2550-2561
    DOI: 10.1080/00036846.2015.1125431
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    1. J. Scott Long & Jeremy Freese, 2006. "Regression Models for Categorical Dependent Variables using Stata, 2nd Edition," Stata Press books, StataCorp LP, edition 2, number long2, March.
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    1. Dong Hee Suh & Hayk Khachatryan & Alicia Rihn & Michael Dukes, 2017. "Relating Knowledge and Perceptions of Sustainable Water Management to Preferences for Smart Irrigation Technology," Sustainability, MDPI, vol. 9(4), pages 1-21, April.

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