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'Economic value added' as ideology through a critical lens: towards a pedagogy for management fashion?

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  • J. H. Amernic
  • D. L. Losell
  • R. J. Craig

Abstract

This paper reviews several approaches to the teaching of a fashionable, accounting-related instrument of management: the indicator known as 'economic value added'. A critical pedagogic orientation is recommended. Such an orientation is argued to facilitate the important objective of moving beyond merely teaching about technical matters to a form of teaching which recognizes and responds to the subtle, yet important influences of dominant social paradigms. Examples are provided of how such a critical approach might be implemented.

Suggested Citation

  • J. H. Amernic & D. L. Losell & R. J. Craig, 2000. "'Economic value added' as ideology through a critical lens: towards a pedagogy for management fashion?," Accounting Education, Taylor & Francis Journals, vol. 9(4), pages 343-367.
  • Handle: RePEc:taf:accted:v:9:y:2000:i:4:p:343-367
    DOI: 10.1080/09639280010033286
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    References listed on IDEAS

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    1. Flamholtz, Eric, 1996. "Effective organizational control: A framework, applications, and implications," European Management Journal, Elsevier, vol. 14(6), pages 596-611, December.
    2. Steven P. Feldman, 1998. "Playing with the Pieces: Deconstruction and the Loss of Moral Culture," Journal of Management Studies, Wiley Blackwell, vol. 35(1), pages 59-79, January.
    3. Frankfurter, George M. & McGoun, Elton G., 1999. "Ideology and the theory of financial economics," Journal of Economic Behavior & Organization, Elsevier, vol. 39(2), pages 159-177, June.
    4. Hines, Ruth D., 1988. "Financial accounting: In communicating reality, we construct reality," Accounting, Organizations and Society, Elsevier, vol. 13(3), pages 251-261, April.
    5. Biddle, Gary C. & Bowen, Robert M. & Wallace, James S., 1997. "Does EVA(R) beat earnings? Evidence on associations with stock returns and firm values," Journal of Accounting and Economics, Elsevier, vol. 24(3), pages 301-336, December.
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    Cited by:

    1. Russell Craig & Joel Amernic, 2002. "Accountability of accounting educators and the rhythm of the university: resistance strategies for postmodern blues," Accounting Education, Taylor & Francis Journals, vol. 11(2), pages 121-171.

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