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Accountability of accounting educators and the rhythm of the university: resistance strategies for postmodern blues

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  • Russell Craig
  • Joel Amernic
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    Abstract

    This paper conducts a wide-ranging and critical interpretative review of the accountability of university accounting educators. The 'idea' of the university is reviewed briefly. Particular attention is given to analysing the implication of accounting and auditing in the ravaging of universities; and to the effect of the market model on what we teach, how we teach and how we ought to discharge our accountability, as educators, to society. We explore the implications of regarding 'university accountability' as ideograph and persuasive definition and draw upon Whitehead (1929/1957) to propose a re definition of the descriptive meaning of 'university accountability'. Whereas the principal focus is discipline-specific (accounting education), the central thesis and the themes pursued have strong relevance for university educators in all disciplines. We reflect upon four interrelated contemporary issues affecting accounting educators: globalization, market force hysteria, metaphor and the university as a market-driven business, and Internet technology. We contend that accounting education should focus less on technical menus and more on social critique; argue that the response of accounting educators to the pedagogical demands of the Internet age has been inadequate; and profess the view that accounting educators might better discharge their accountability by adopting an approach to curriculum development and education which is akin to critical action learning.

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    File URL: http://www.tandfonline.com/doi/abs/10.1080/0963928021000031772
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    Bibliographic Info

    Article provided by Taylor & Francis Journals in its journal Accounting Education.

    Volume (Year): 11 (2002)
    Issue (Month): 2 ()
    Pages: 121-171

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    Handle: RePEc:taf:accted:v:11:y:2002:i:2:p:121-171

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    Web page: http://www.tandfonline.com/RAED20

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    Related research

    Keywords: Accountability; Accounting; Audit; Critical; Education; Globalization; Ideology; Ideograph; Internet; Market; Metaphor; Rhetoric; Strategy; University;

    References

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    Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
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    1. Hines, Ruth D., 1988. "Financial accounting: In communicating reality, we construct reality," Accounting, Organizations and Society, Elsevier, vol. 13(3), pages 251-261, April.
    2. J. H. Amernic & D. L. Losell & R. J. Craig, 2000. "'Economic value added' as ideology through a critical lens: towards a pedagogy for management fashion?," Accounting Education, Taylor & Francis Journals, vol. 9(4), pages 343-367.
    3. Brian Salter & Ted Tapper, 2000. "The Politics of Governance in Higher Education: the Case of Quality Assurance," Political Studies, Political Studies Association, vol. 48(1), pages 66-87, 03.
    4. Amernic, Joel H., 1985. "The roles of accounting in collective bargaining," Accounting, Organizations and Society, Elsevier, vol. 10(2), pages 227-253, April.
    5. Jim Barry, 2001. "Between the Ivory Tower and the Academic Assembly Line," Journal of Management Studies, Wiley Blackwell, vol. 38(1), pages 88-101, 01.
    6. Joel Amernic & Russell Craig, 1999. "The Internet in Undergraduate Management Education: A Concern for Neophytes Among Metaphors," Prometheus, Taylor & Francis Journals, vol. 17(4), pages 437-450.
    7. Shackelford, Jean, 1992. "Feminist Pedagogy: A Means for Bringing Critical Thinking and Creativity to the Economics Classroom," American Economic Review, American Economic Association, vol. 82(2), pages 570-76, May.
    8. Sinclair, Amanda, 1995. "The chameleon of accountability: Forms and discourses," Accounting, Organizations and Society, Elsevier, vol. 20(2-3), pages 219-237.
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    Citations

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    Cited by:
    1. Russell Craig & Joel Amernic, 2006. "The mobilization of accounting in preening for privatization," Accounting, Auditing & Accountability Journal, Emerald Group Publishing, vol. 19(1), pages 82-95, January.
    2. Hans Rämö, 2011. "Visualizing the Phronetic Organization: The Case of Photographs in CSR Reports," Journal of Business Ethics, Springer, vol. 104(3), pages 371-387, December.
    3. Russell Craig & Joel Amernic, 2002. "Rejoinder: 'emulous bravery' and the quest for an 'upbeat rhythm' in accounting education: a reprise from the blues 'brothers'," Accounting Education, Taylor & Francis Journals, vol. 11(2), pages 199-201.
    4. Russell Craig & Joel Amernic, 2006. "The mobilization of accounting in preening for privatization," Accounting, Auditing & Accountability Journal, Emerald Group Publishing, vol. 19(6), pages 82-95, November.

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