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Changes in business models implied by the use of digital technology platforms

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  • Krzysztof Bartczak

    (Warsaw University of Technology, Poland)

Abstract

The research work concerns digital technology platforms. They are tools that allow for establishing and intensifying various types of relationships between market participants. Due to their constantly growing importance in the economy, it is important to discuss various aspects related to it. The work focuses on examining the impact of such platforms on changes in business models. The main objective is to determine whether these platforms contribute to the implementation of innovative solutions within business models and whether they affect the level of competitiveness of enterprises. Two research methods were used in the implementation of the topic. The first is computer assisted telephone interviews. They were carried out among enterprises that received funding for the implementation and development of digital technology platforms under the Innovative Economy Operational Program. The second method is the regression analysis for CATREG (categorical regression) qualitative variables, where a model for measuring attitudes towards these platforms was developed. As a result of the research, it was found that digital technology platforms significantly influence changes in modern business models, promoting the implementation of innovative solutions within them. As a result, they constitute an important and new factor in the competitiveness of companies in the digital economy. The conducted research creates a wide field for further exploration regarding the impact of digital technology platforms on the functioning of modern enterprises and the business models used by them.

Suggested Citation

  • Krzysztof Bartczak, 2022. "Changes in business models implied by the use of digital technology platforms," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 9(4), pages 262-281, June.
    • Handle: RePEc:ssi:jouesi:v:9:y:2022:i:4:p:262-281
    DOI: 10.9770/jesi.2022.9.4(14)
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    References listed on IDEAS

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    1. Täuscher, Karl & Laudien, Sven M., 2018. "Understanding platform business models: A mixed methods study of marketplaces," European Management Journal, Elsevier, vol. 36(3), pages 319-329.
    2. Thomas Hess & Christine Legner & Werner Esswein & Wolfgang Maaß & Christian Matt & Hubert Österle & Hannes Schlieter & Peggy Richter & Rüdiger Zarnekow, 2014. "Digital Life as a Topic of Business and Information Systems Engineering?," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 6(4), pages 247-253, August.
    3. Martin Bichler & Thomas Hess & Ramayya Krishnan & Peter Loos, 2014. "Emerging Research Areas in Business and Information Systems Engineering," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 6(1), pages 1-2, February.
    4. repec:dar:wpaper:64420 is not listed on IDEAS
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    Cited by:

    1. Robert von Böhlen & Iveta Šimberová, 2023. "Analysis of factors influencing car purchases on the Internet by automotive customers in Germany," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 10(3), pages 340-361, March.

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    More about this item

    Keywords

    model; business model; innovation; digital technology platforms;
    All these keywords.

    JEL classification:

    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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