Does destination advertisement affect travel motivation, emotion regulation, and visit intention formation?
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DOI: 10.1007/s11628-023-00531-1
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- Li Lin & Yuting Chen & Hong Zhu & Jiwang You, 2023. "The Effect of Color Saturation of Travel Pictures on Consumer Appeal," Sustainability, MDPI, vol. 15(19), pages 1-27, October.
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Keywords
Destination advertisement; Emotion regulation; Travel motivation; Visit intention;All these keywords.
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