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‘Thank you, God. You saved us' - examining tourists’ intention to visit religious destinations in the post COVID

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  • Devkant Kala

Abstract

This study investigated tourists’ intention to visit religious destinations in the post-COVID 19 phase. The respondents (N = 237) in the survey rated twenty-three statements related to religious motivation, spiritual beliefs, place attachment, destination image, and visit intention. The results indicate that the respondents are ready to visit religious destinations, particularly to thank God, preserve emotional wellbeing, and pray for a better future. The findings also show the vital role of religious motivation, spiritual beliefs, place attachment, and destination image within the context of religious tourism visits. The study highlights the role of tourism stakeholders in managing a religious destination safely and sustainably.

Suggested Citation

  • Devkant Kala, 2021. "‘Thank you, God. You saved us' - examining tourists’ intention to visit religious destinations in the post COVID," Current Issues in Tourism, Taylor & Francis Journals, vol. 24(22), pages 3127-3133, November.
    • Handle: RePEc:taf:rcitxx:v:24:y:2021:i:22:p:3127-3133
    DOI: 10.1080/13683500.2021.1876643
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    Cited by:

    1. Faheem Gul Gilal & Justin Paul & Asha Thomas & Lia Zarantonello & Rukhsana Gul Gilal, 2023. "Brand passion: a systematic review and future research agenda," Journal of Brand Management, Palgrave Macmillan, vol. 30(6), pages 490-515, November.
    2. Wee-Kheng Tan & Chia-Hua Fan, 2023. "Does destination advertisement affect travel motivation, emotion regulation, and visit intention formation?," Service Business, Springer;Pan-Pacific Business Association, vol. 17(2), pages 579-606, June.

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