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Rural tourism networking and covid-19 crisis: a gender perspective

Author

Listed:
  • Ana M. Morales-Hernández

    (Universidad de Las Palmas de Gran Canaria)

  • Carlos Fernández-Hernández

    (Universidad de La Laguna)

  • Flora M. Díaz-Pérez

    (Universidad de La Laguna)

  • Carlos G. García-González

    (Universidad de La Laguna)

Abstract

This paper studies networking in rural tourism from a gender perspective comparing pre and post Covid period. The empirical study consisted of a questionnaire answered by 154 tourism promoters. Results showed a higher percentage of promoters belonging to an association during the Covid-19. There was a link between receiving training and belonging to an association and a significant relationship between participation in associations and receiving public funds, this relationship being found more among male promoters. On the other hand, a higher score was given by women for the advantages of networking, and mainly for the following: ‘Simplifies the management of booking’.

Suggested Citation

  • Ana M. Morales-Hernández & Carlos Fernández-Hernández & Flora M. Díaz-Pérez & Carlos G. García-González, 2022. "Rural tourism networking and covid-19 crisis: a gender perspective," Service Business, Springer;Pan-Pacific Business Association, vol. 16(4), pages 1111-1137, December.
    • Handle: RePEc:spr:svcbiz:v:16:y:2022:i:4:d:10.1007_s11628-022-00503-x
    DOI: 10.1007/s11628-022-00503-x
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