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Cost-efficient co-creation of knowledge intensive business services

Author

Listed:
  • Seppo Kuula

    (University of Oulu)

  • Harri Haapasalo

    (University of Oulu)

  • Arto Tolonen

    (University of Oulu)

Abstract

The most significant difference between industrialization-driven product marketing and digitalization-driven service marketing can be seen in the definition of value creation, and the exchange (integration) of resources. Industrialization created efficiency in scale, whereas digitalization requires customer-oriented business models and value co-creational service processes. This research follows the value co-creational and system integrational views of service-dominant logic. We have explored how relative profitability can be increased through efficient service productization. Our approach is twofold, we have explored the commercialization of co-created services (the servitization of product-service systems) and the enhancement of service production by service processes. We have created service management framework for modular service delivery where company resources be linked to cost-efficient co-creation services.

Suggested Citation

  • Seppo Kuula & Harri Haapasalo & Arto Tolonen, 2018. "Cost-efficient co-creation of knowledge intensive business services," Service Business, Springer;Pan-Pacific Business Association, vol. 12(4), pages 779-808, December.
    • Handle: RePEc:spr:svcbiz:v:12:y:2018:i:4:d:10.1007_s11628-018-0380-y
    DOI: 10.1007/s11628-018-0380-y
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    References listed on IDEAS

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    Cited by:

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    2. Saad Zighan & Moheeb Abualqumboz, 2022. "Dual focus: service-product orientation to manage the change paradox following servitization strategy," Service Business, Springer;Pan-Pacific Business Association, vol. 16(1), pages 29-55, March.
    3. repec:hig:wpaper:100sti2019 is not listed on IDEAS
    4. Burström, Thommie & Parida, Vinit & Lahti, Tom & Wincent, Joakim, 2021. "AI-enabled business-model innovation and transformation in industrial ecosystems: A framework, model and outline for further research," Journal of Business Research, Elsevier, vol. 127(C), pages 85-95.
    5. Kapoor, Kawaljeet & Bigdeli, Ali Ziaee & Schroeder, Andreas & Baines, Tim, 2022. "A platform ecosystem view of servitization in manufacturing," Technovation, Elsevier, vol. 118(C).
    6. Marie-Anne Le-Dain & Lamiae Benhayoun & Judy Matthews & Marine Liard, 2023. "Barriers and opportunities of digital servitization for SMEs: the effect of smart Product-Service System business models," Service Business, Springer;Pan-Pacific Business Association, vol. 17(1), pages 359-393, March.
    7. Shahsavar, Aria & Sadeghi, J. Kiarash & Shockley, Jeff & Ojha, Divesh, 2021. "On the relationship between lean scheduling and economic performance in shipbuilding: A proposed model and comparative evaluation," International Journal of Production Economics, Elsevier, vol. 239(C).

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