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Charismatische Führung: Die Konstruktion von Charisma durch die deutsche Wirtschaftspresse am Beispiel von Ferdinand Piëch

Author

Listed:
  • Mareen Bewernick

    (Freie Universität Berlin)

  • Georg Schreyögg

    (Freie Universität Berlin)

  • Jana Costas

    (Freie Universität Berlin)

Abstract

Zusammenfassung In diesem Beitrag wird Charisma nicht als Eigenschaft, sondern im Einklang mit der neueren Führungsforschung als soziale Attribution aufgefasst. Um die Attribution von charismatischer Führung im Wirtschaftsleben besser verstehen zu können, wird die Rolle von Medien, insbesondere der Wirtschaftspresse, untersucht. Gegenstand der Analyse sind die Medienberichterstattung über Ferdinand Piëch und die implizit verwendeten Kriterien, die zur Zuerkennung von Charisma führen. Mithilfe einer inhaltsanalytischen Langzeitanalyse wird die implizite Charismakonstruktion von F. Piëch und deren Veränderung im Zeitverlauf durch die deutsche Wirtschaftspresse ermittelt. Abschließend werden die theoretischen und praktischen Implikationen der Studie aufgezeigt.

Suggested Citation

  • Mareen Bewernick & Georg Schreyögg & Jana Costas, 2013. "Charismatische Führung: Die Konstruktion von Charisma durch die deutsche Wirtschaftspresse am Beispiel von Ferdinand Piëch," Schmalenbach Journal of Business Research, Springer, vol. 65(5), pages 434-465, September.
    • Handle: RePEc:spr:sjobre:v:65:y:2013:i:5:d:10.1007_bf03372881
    DOI: 10.1007/BF03372881
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    References listed on IDEAS

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    1. James D. Westphal & David L. Deephouse, 2011. "Avoiding Bad Press: Interpersonal Influence in Relations Between CEOs and Journalists and the Consequences for Press Reporting About Firms and Their Leadership," Organization Science, INFORMS, vol. 22(4), pages 1061-1086, August.
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    Cited by:

    1. Christian Mai & Regina-Viola Frey & Marion Büttgen & Marcel Hülsbeck, 2015. "Persönlichkeitsprototyp der DAX 30 Vorstandsvorsitzenden: Eine empirische Analyse mittels Attribution anhand des NEO-Fünf- Faktoren-Inventars," Schmalenbach Journal of Business Research, Springer, vol. 67(1), pages 4-34, February.
    2. Julia K. Trede & Wolfgang H. Güttel, 2014. "Geprägte Entwicklung von Organisationen: Fundamentales Imprinting und dynamische Weiterentwicklung," Schmalenbach Journal of Business Research, Springer, vol. 66(68), pages 18-40, January.

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    More about this item

    Keywords

    M 10; M53; L26;
    All these keywords.

    JEL classification:

    • M53 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - Training
    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship

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