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Zur Relevanz der Unternehmensethik in der Betriebswirtschaftlehre (oder: The Business of Business is still Business–But the Rules have Changed)

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  • Klaus M. Leisinger

Abstract

Zusammenfassung Die Frage nach der sozialen Verantwortung von Unternehmen wird in der Öffentlichkeit intensiv diskutiert. Demgegenüber bleibt dieses Thema in der deutschsprachigen universitären Lehre eher unterberücksichtigt. Der Beitrag widmet sich daher der Frage nach der Relevanz der Unternehmensethik in der Betriebswirtschaftslehre. Es wird dargestellt, dass die gewachsene Aufmerksamkeit ihre Ursache in der Einsicht in die Veränderung der Rahmenbedingungen hat, unter denen multinationale Unternehmen heutzutage operieren. Die Regulierungsschwäche der Nationalstaaten auf globaler Ebene sowie die veränderten Erwartungen der Öffentlichkeit gegenüber den Unternehmen stellen diese vor neue Herausforderungen, ihrer ökonomischen und gesellschaftlichen Aufgaben gerecht zu werden. Dabei geht es zunehmend nicht nur darum, schädliches Verhalten zu vermeiden, sondern in erhöhtem Maße darum, „das Richtige zu tun“. Die Unternehmen sind bei ihren Bemühungen um Legitimität mit einem hochkomplexen Umfeld konfrontiert, dessen Debatten dazu neigen, das Verhältnis zwischen ökonomisch erfolgreichem und moralisch akzeptablem unternehmerischen Handeln als dichotom zu missinterpretieren. Die angemessene Auseinandersetzung hiermit und die Grundlage für eine nachhaltige Unternehmensführung darf keine ökonomisch verkürzte Denkhaltung sein, sondern muss durch eine pragmatische Suche nach Lösungen und eine Offenheit im Denken geprägt sein. Deren Vermittlung ist (auch) Aufgabe der universitären Lehre.

Suggested Citation

  • Klaus M. Leisinger, 2008. "Zur Relevanz der Unternehmensethik in der Betriebswirtschaftlehre (oder: The Business of Business is still Business–But the Rules have Changed)," Schmalenbach Journal of Business Research, Springer, vol. 60(58), pages 26-49, January.
    • Handle: RePEc:spr:sjobre:v:60:y:2008:i:58:d:10.1007_bf03372966
    DOI: 10.1007/BF03372966
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