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Qualitative analysis of feminine morality and visible personality characteristics among young adults

Author

Listed:
  • Aisha Jalil

    (University of Lahore)

  • Qaisar Khalid Mahmood

    (International Islamic University)

  • Ahmed Usman

    (University of the Punjab)

  • Akhlaq Ahmad

    (International Islamic University)

Abstract

This article documents the perceptions and judgments of youth about character of female as ‘good’ or ‘bad’, based on her visible personality characteristics. A qualitative study is carried out among the undergraduate students in two public sector universities. This study highlights contextual factors linked with the choice of clothing and quality of physical appearance among young girls. The judgments about a girl’s character are based on immediate, apparent personality characteristics. This study found that there are two contrasting categories of clothing and visible personality associated with positive and negative feminine morality. Certain expectations are also found to be associated with the attire of young women in Pakistani society which restricts their individual choices. Pakistani and Britain national boys judged girl’s character as immoral or bad based on cosmetics usage, fashion-ability, body exposedness, physical attractiveness, friendliness, bold temperament, and easiness while interaction with boys.

Suggested Citation

  • Aisha Jalil & Qaisar Khalid Mahmood & Ahmed Usman & Akhlaq Ahmad, 2020. "Qualitative analysis of feminine morality and visible personality characteristics among young adults," Quality & Quantity: International Journal of Methodology, Springer, vol. 54(3), pages 887-902, June.
    • Handle: RePEc:spr:qualqt:v:54:y:2020:i:3:d:10.1007_s11135-020-00964-0
    DOI: 10.1007/s11135-020-00964-0
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    References listed on IDEAS

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    1. Joan Costa-Font & Mireia Jofre-Bonet, 2013. "Anorexia, Body Image and Peer Effects: Evidence from a Sample of European Women," Economica, London School of Economics and Political Science, vol. 80(317), pages 44-64, January.
    2. Lauren B Wagner, 2017. "Mattering Moralities: Learning Corporeal Modesty through Muslim Diasporic Clothing Practices," Social Sciences, MDPI, vol. 6(3), pages 1-17, August.
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