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A qualitative analysis of cross-cultural new media research: SNS use in Asia and the West

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  • Seong Cho
  • Han Park

Abstract

The purpose of this paper is to examine the use of social network sites (SNSs) from a qualitative methodological approach, looking at both Asian and Western countries. There has been growing interest in systematic analysis of the use of SNSs as such sites have become increasingly popular, global means of self-expression and forming social connections. However, most previous research into SNSs has been based in a single cultural context, with very few cross-cultural studies having been conducted. To address this lacuna, this study compares SNS users in Korea with those in the United States, specifically examining the nature of their SNS social relationships and their attitudes toward self-disclosure via SNS. Using semi-structured focus interviews, our research provides qualitative data-based analysis of the culture-specific effects that new social media has on communication. Our study demonstrates that a qualitative method is useful when examining the cultural differences that appear in online communication behavior designed to establish social relationships and to compose content, and further indicates that cultural differences may have considerable influence on SNS users’ attitudes towards SNSs and on their communication style. This study thus contributes to existing literature by advancing the research into a broader, inter-cultural sphere. Copyright Springer Science+Business Media B.V. 2013

Suggested Citation

  • Seong Cho & Han Park, 2013. "A qualitative analysis of cross-cultural new media research: SNS use in Asia and the West," Quality & Quantity: International Journal of Methodology, Springer, vol. 47(4), pages 2319-2330, June.
  • Handle: RePEc:spr:qualqt:v:47:y:2013:i:4:p:2319-2330
    DOI: 10.1007/s11135-011-9658-z
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    References listed on IDEAS

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    1. Anne Seitz, 1993. "The political dimension of intercultural research - the Australian experience," Quality & Quantity: International Journal of Methodology, Springer, vol. 27(4), pages 411-420, November.
    2. Kristen Miller & Daniel Mont & Aaron Maitland & Barbara Altman & Jennifer Madans, 2011. "Results of a cross-national structured cognitive interviewing protocol to test measures of disability," Quality & Quantity: International Journal of Methodology, Springer, vol. 45(4), pages 801-815, June.
    3. Bulent Ozel & Han Park, 2012. "Online image content analysis of political figures: an exploratory study," Quality & Quantity: International Journal of Methodology, Springer, vol. 46(4), pages 1013-1024, June.
    4. Han Park & Mike Thelwall, 2008. "Link analysis: Hyperlink patterns and social structure on politicians’ Web sites in South Korea," Quality & Quantity: International Journal of Methodology, Springer, vol. 42(5), pages 687-697, October.
    5. Han Park, 2012. "Examining academic Internet use using a combined method," Quality & Quantity: International Journal of Methodology, Springer, vol. 46(1), pages 251-266, January.
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    Cited by:

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    2. Han Woo Park, 2018. "YouTubers’ networking activities during the 2016 South Korea earthquake," Quality & Quantity: International Journal of Methodology, Springer, vol. 52(3), pages 1057-1068, May.
    3. Michael Prieler & Jounghwa Choi & Hye Eun Lee, 2021. "The Relationships among Self-Worth Contingency on Others’ Approval, Appearance Comparisons on Facebook, and Adolescent Girls’ Body Esteem: A Cross-Cultural Study," IJERPH, MDPI, vol. 18(3), pages 1-12, January.
    4. Tomu Tominaga & Yoshinori Hijikata & Joseph A. Konstan, 2018. "How self-disclosure in Twitter profiles relate to anonymity consciousness and usage objectives: a cross-cultural study," Journal of Computational Social Science, Springer, vol. 1(2), pages 391-435, September.
    5. Makri, Katerina & Schlegelmilch, Bodo B., 2017. "Time orientation and engagement with social networking sites: A cross-cultural study in Austria, China and Uruguay," Journal of Business Research, Elsevier, vol. 80(C), pages 155-163.
    6. Hyejin Park & Han Woo Park, 2018. "Research evaluation of Asian countries using altmetrics: comparing South Korea, Japan, Taiwan, Singapore, and China," Scientometrics, Springer;Akadémiai Kiadó, vol. 117(2), pages 771-788, November.
    7. Anton Oleinik, 2015. "On content analysis of images of mass protests: a case of data triangulation," Quality & Quantity: International Journal of Methodology, Springer, vol. 49(5), pages 2203-2220, September.
    8. Xanat Vargas Meza & Han Woo Park, 2016. "Organic Products in Mexico and South Korea on Twitter," Journal of Business Ethics, Springer, vol. 135(3), pages 587-603, May.
    9. Seung Yeop Lee & Sang Woo Lee, 2020. "Social Media Use and Job Performance in the Workplace: The Effects of Facebook and KakaoTalk Use on Job Performance in South Korea," Sustainability, MDPI, vol. 12(10), pages 1-19, May.
    10. Stylianos Ioannis Tzagkarakis & Dimitrios Kritas, 2023. "Mixed research methods in political science and governance: approaches and applications," Quality & Quantity: International Journal of Methodology, Springer, vol. 57(1), pages 39-53, April.
    11. Fan-Yun Pai & Tsu-Ming Yeh, 2014. "The effects of information sharing and interactivity on the intention to use social networking websites," Quality & Quantity: International Journal of Methodology, Springer, vol. 48(4), pages 2191-2207, July.
    12. Makri, Katerina & Papadas, Karolos & Schlegelmilch, Bodo B., 2021. "Global social networking sites and global identity: A three-country study," Journal of Business Research, Elsevier, vol. 130(C), pages 482-492.

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