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The nonlinear effect of green innovation on the corporate competitive advantage

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  • Yu-Shan Chen
  • Ke-Chiun Chang

Abstract

This study uses Adaptive Neuro-Fuzzy Inference System (ANFIS) to explore the nonlinear relationships between green innovation performance and corporate competitive advantage. The result indicates that green innovation performance has the nonlinear effect on the corporate competitive advantage. If companies hope to enhance their competitive advantages through green innovation, they must check their green innovation performance in advance. If their green innovation performance is low, they can obtain competitive advantages through the increase of the green innovation performance; however, if their green innovation performance is high, they can not necessarily obtain competitive advantages through the increase of the green innovation performance. Copyright Springer Science+Business Media B.V. 2013

Suggested Citation

  • Yu-Shan Chen & Ke-Chiun Chang, 2013. "The nonlinear effect of green innovation on the corporate competitive advantage," Quality & Quantity: International Journal of Methodology, Springer, vol. 47(1), pages 271-286, January.
  • Handle: RePEc:spr:qualqt:v:47:y:2013:i:1:p:271-286
    DOI: 10.1007/s11135-011-9518-x
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    2. Morteza Akbari & Hamid Padash & Zahra Shahabaldini Parizi & Haniye Rezaei & Elmira Shahriari & Ala Khosravani, 2022. "A bibliometric review of green innovation research: identifying knowledge domain and network," Quality & Quantity: International Journal of Methodology, Springer, vol. 56(6), pages 3993-4023, December.
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    4. Irfan Hameed & Zeeshan Hyder & Muhammad Imran & Kashif Shafiq, 2021. "Greenwash and green purchase behavior: an environmentally sustainable perspective," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 23(9), pages 13113-13134, September.
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    8. Juanru Wang & Yajiong Xue & Jin Yang, 2020. "Boundary‐spanning search and firms' green innovation: The moderating role of resource orchestration capability," Business Strategy and the Environment, Wiley Blackwell, vol. 29(2), pages 361-374, February.
    9. Tai-Wei Chang & Kuo-Hsuan Wang & Yi-Hsiung Lin, 2020. "Corporate Sustainability: It’s Mine! Effect of Green Product Psychological Ownership on the Environmental Behavior and Performance of Employees," Sustainability, MDPI, vol. 12(24), pages 1-19, December.
    10. Saumyaranjan Sahoo & Anil Kumar & Arvind Upadhyay, 2023. "How do green knowledge management and green technology innovation impact corporate environmental performance? Understanding the role of green knowledge acquisition," Business Strategy and the Environment, Wiley Blackwell, vol. 32(1), pages 551-569, January.
    11. Jiawen Chen & Linlin Liu, 2018. "Profiting from Green Innovation: The Moderating Effect of Competitive Strategy," Sustainability, MDPI, vol. 11(1), pages 1-23, December.
    12. Yu-Shan Chen & Ching-Hsun Chang & Yu-Hsien Lin, 2014. "The Determinants of Green Radical and Incremental Innovation Performance: Green Shared Vision, Green Absorptive Capacity, and Green Organizational Ambidexterity," Sustainability, MDPI, vol. 6(11), pages 1-20, November.
    13. Wang Ro Lee & Suk Bong Choi & Seung-Wan Kang, 2021. "How Leaders’ Positive Feedback Influences Employees’ Innovative Behavior: The Mediating Role of Voice Behavior and Job Autonomy," Sustainability, MDPI, vol. 13(4), pages 1-13, February.
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