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From Individual Consumption to Venture Development: the Role of Domain Passion in the Videogame Industry

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  • Elena Casprini

    (University of Siena)

  • Tommaso Pucci

    (University of Siena)

  • Gino Vitale

    (University of Siena)

  • Lorenzo Zanni

    (University of Siena)

Abstract

This paper explores how individual domain passion influences venture development. Albeit passion is one of the most debated concepts in psychology, entrepreneurship and marketing literatures, a framework describing how passion for consumption shapes the entrepreneurial process is still lacking. Based on an inductive qualitative approach, the paper addresses these issues via analysing an Italian and a Japanese videogame companies. The paper provides two important contributions to existing research. First, it shows that obsessive and harmonious passion influence venture growth strategies through what we call a ‘passion-fulfilling’ and a ‘passion-orchestrating’ venture development models. Second, it sheds light on the role of contextual factors in shaping passion. Theoretical and managerial implications are discussed.

Suggested Citation

  • Elena Casprini & Tommaso Pucci & Gino Vitale & Lorenzo Zanni, 2020. "From Individual Consumption to Venture Development: the Role of Domain Passion in the Videogame Industry," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 11(4), pages 1470-1488, December.
    • Handle: RePEc:spr:jknowl:v:11:y:2020:i:4:d:10.1007_s13132-019-00611-6
    DOI: 10.1007/s13132-019-00611-6
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    References listed on IDEAS

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