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Passion et entrepreneuriat : Vers un entrepreneur tribal ?

Author

Listed:
  • Bernard Cova
  • Simone Guercini

Abstract

Entrepreneurs have long been assimilated with their Schumpeterian avatar. Contemporary authors are distancing themselves from this mythical figure, however, highlighting alternative entrepreneurial profiles such as lifestyle, accidental or user entrepreneurs. On top of this, a new possibility is materializing through consumer research, embodied by enthusiast consumers who self-produce on behalf of their tribe, thereby turning themselves into entrepreneurs. The present study uses three French and Italian case studies to identify the potential differentiating factors associated with this new kind of tribal entrepreneur along with the role enacted by her/his tribe in this venture.

Suggested Citation

  • Bernard Cova & Simone Guercini, 2016. "Passion et entrepreneuriat : Vers un entrepreneur tribal ?," Revue de l'Entrepreneuriat, De Boeck Université, vol. 15(2), pages 15-42.
    • Handle: RePEc:cai:rendbu:entre_152_0015
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    Citations

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    Cited by:

    1. da Fonseca, André Luís A. & Campos, Roberta D., 2021. "The cultural intertwining of consumption and entrepreneurship: A selective review of qualitative studies," Journal of Business Research, Elsevier, vol. 135(C), pages 149-162.
    2. Ranfagni, Silvia & Runfola, Andrea, 2018. "Connecting passion: Distinctive features from emerging entrepreneurial profiles," Journal of Business Research, Elsevier, vol. 92(C), pages 403-411.
    3. Boyaval, Marine & Herbert, Maud, 2018. "One for all and all for one? The bliss and torment in communal entrepreneurship," Journal of Business Research, Elsevier, vol. 92(C), pages 412-422.
    4. Pagano, Alessandro & Petrucci, Francesco & Bocconcelli, Roberta, 2018. "A business network perspective on unconventional entrepreneurship: A case from the cultural sector," Journal of Business Research, Elsevier, vol. 92(C), pages 455-464.
    5. Elena Casprini & Tommaso Pucci & Gino Vitale & Lorenzo Zanni, 2020. "From Individual Consumption to Venture Development: the Role of Domain Passion in the Videogame Industry," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 11(4), pages 1470-1488, December.
    6. Varvara Ciobanu-Gout, 2020. "The professionalisation of company leaders: between discovering the world of business and self-discovery [La professionnalisation du créateur d’entreprise : entre la découverte du monde de l’entrep," Post-Print hal-03255026, HAL.

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