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e-Tourism beyond COVID-19: a call for transformative research

Author

Listed:
  • Ulrike Gretzel

    (University of Southern California)

  • Matthias Fuchs

    (Mid-Sweden University)

  • Rodolfo Baggio

    (Bocconi University
    National Research Tomsk Polytechnic University)

  • Wolfram Hoepken

    (Ravensburg-Weingarten University)

  • Rob Law

    (The Hong Kong Polytechnic University)

  • Julia Neidhardt

    (Vienna University of Technology)

  • Juho Pesonen

    (University of Eastern Finland)

  • Markus Zanker

    (Free University of Bozen-Bolzano)

  • Zheng Xiang

    (Virginia Tech)

Abstract

This viewpoint article argues that the impacts of the novel coronavirus COVID-19 call for transformative e-Tourism research. We are at a crossroads where one road takes us to e-Tourism as it was before the crisis, whereas the other holds the potential to transform e-Tourism. To realize this potential, e-Tourism research needs to challenge existing paradigms and critically evaluate its ontological and epistemological foundations. In light of the paramount importance to rethink contemporary science, growth, and technology paradigms, we present six pillars to guide scholars in their efforts to transform e-Tourism through their research, including historicity, reflexivity, equity, transparency, plurality, and creativity. We conclude the paper with a call to the e-Tourism research community to embrace transformative research.

Suggested Citation

  • Ulrike Gretzel & Matthias Fuchs & Rodolfo Baggio & Wolfram Hoepken & Rob Law & Julia Neidhardt & Juho Pesonen & Markus Zanker & Zheng Xiang, 0. "e-Tourism beyond COVID-19: a call for transformative research," Information Technology & Tourism, Springer, vol. 0, pages 1-17.
    • Handle: RePEc:spr:infott:v::y::i::d:10.1007_s40558-020-00181-3
    DOI: 10.1007/s40558-020-00181-3
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