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The Influence of Entrepreneurial Passion in the Relationship Between Creativity and Entrepreneurial Intention

Author

Listed:
  • Majid Murad

    (Jiangsu University)

  • Cai Li

    (Jiangsu University)

  • Sheikh Farhan Ashraf

    (Jiangsu University)

  • Surbhi Arora

    (Punjab University)

Abstract

This article aims to identify the impact of creativity on entrepreneurial intention with the mediating role of entrepreneurial passion. This study applied the SEM-structural equation modeling technique to test the hypotheses on a sample of 390 university students from Pakistan. The findings of the study revealed that creativity positively and significantly influenced entrepreneurial intention. The results also indicated that entrepreneurial passion partially mediates in the relationship between creativity and entrepreneurial intention. The results of the study made an innovative contribution to Pakistan’s higher education sector, researchers, and policymakers to unlock the hidden potential of its youth and further contribute to designing the relevant practical implications.

Suggested Citation

  • Majid Murad & Cai Li & Sheikh Farhan Ashraf & Surbhi Arora, 2021. "The Influence of Entrepreneurial Passion in the Relationship Between Creativity and Entrepreneurial Intention," International Journal of Global Business and Competitiveness, Springer, vol. 16(1), pages 51-60, June.
    • Handle: RePEc:spr:ijogbc:v:16:y:2021:i:1:d:10.1007_s42943-021-00019-7
    DOI: 10.1007/s42943-021-00019-7
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    References listed on IDEAS

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    Cited by:

    1. Kalyanasundaram Ganesaraman & M. H. Bala Subrahmanya, 2022. "How Conflicts Cause Technology Startups to Fail in India? An Empirical Analysis," International Journal of Global Business and Competitiveness, Springer, vol. 17(1), pages 40-52, June.

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