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Factors influencing the internet banking adoption decision in North Cyprus: an evidence from the partial least square approach of the structural equation modeling

Author

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  • Hiba Alhassany

    (Cyprus International University)

  • Faisal Faisal

    (Abdul Wali Khan University
    Near East University, North Cyprus)

Abstract

Purpose This paper aims to examine how the adoption decision of the internet banking in North Cyprus would be affected based on the following dimensions; the technology features, the personal characteristics, the social environment and the expected risk. Design/methodology/approach A self-administered survey was conducted with 291 participants responded to it. The partial least square approach of the structural equation modeling (PLS-SEM) is employed to investigate the direct effects of the proposed factors on the adoption decision. Additionally, the mediation test is used to examine indirect effects. Findings Results showed that even though the participants appreciated the benefits of the online banking as the perceived usefulness factor exerts the greatest direct effect, they would rather use clear and easy-to-use websites, adding to that their assessments of the usefulness of these services are significantly influenced by the surrounding people’s views and prior experience. This is demonstrated by the total effects of the perceived ease of use and the subjective norm factors, which are greater than the direct effect of the perceived usefulness factor since both of these factors have significant direct and indirect effects mediated by the perceived usefulness factor. The negative impact of the perceived risk factor is weak compared to the previous factors. While the personal innovativeness factor showed the weakest effect among the proposed factors.

Suggested Citation

  • Hiba Alhassany & Faisal Faisal, 2018. "Factors influencing the internet banking adoption decision in North Cyprus: an evidence from the partial least square approach of the structural equation modeling," Financial Innovation, Springer;Southwestern University of Finance and Economics, vol. 4(1), pages 1-21, December.
    • Handle: RePEc:spr:fininn:v:4:y:2018:i:1:d:10.1186_s40854-018-0111-3
    DOI: 10.1186/s40854-018-0111-3
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    References listed on IDEAS

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    Cited by:

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    2. Dong, Jichang & Yin, Lijun & Liu, Xiaoting & Hu, Meiting & Li, Xiuting & Liu, Lei, 2020. "Impact of internet finance on the performance of commercial banks in China," International Review of Financial Analysis, Elsevier, vol. 72(C).
    3. Faruk Ahmeti & Burim Prenaj, 2022. "Determinants Affecting Consumer Acceptance and Adoption of Internet Banking in Developing Countries: The case study of Kosovo," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 6, pages 60-79.
    4. Syed Imran Zaman & Sharfuddin Ahmed Khan & Sahar Qabool & Himanshu Gupta, 2023. "How digitalization in banking improve service supply chain resilience of e-commerce sector? a technological adoption model approach," Operations Management Research, Springer, vol. 16(2), pages 904-930, June.
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    6. Changshi Liu & Gang Kou & Yi Peng & Fawaz E. Alsaadi, 2019. "Location-Routing Problem for Relief Distribution in the Early Post-Earthquake Stage from the Perspective of Fairness," Sustainability, MDPI, vol. 11(12), pages 1-16, June.
    7. Haitao Li & Jie Xiong & Jianhui Xie & Zhongbao Zhou & Jinlong Zhang, 2019. "A Unified Approach to Efficiency Decomposition for a Two-Stage Network DEA Model with Application of Performance Evaluation in Banks and Sustainable Product Design," Sustainability, MDPI, vol. 11(16), pages 1-18, August.
    8. Giulia Paganin & Silvia Simbula, 2021. "New Technologies in the Workplace: Can Personal and Organizational Variables Affect the Employees’ Intention to Use a Work-Stress Management App?," IJERPH, MDPI, vol. 18(17), pages 1-17, September.
    9. Paulo Cesar Schotten & Leydiana Sousa Pereira & Danielle Costa Morais, 2022. "Credit granting sorting model for financial organizations," Financial Innovation, Springer;Southwestern University of Finance and Economics, vol. 8(1), pages 1-24, December.
    10. Chong Li & Yingqi Li, 2023. "Factors Influencing Public Risk Perception of Emerging Technologies: A Meta-Analysis," Sustainability, MDPI, vol. 15(5), pages 1-37, February.
    11. Xuechao Sui & Xianhui Geng, 2021. "Continuous usage intention to e-transaction cards in wholesale markets of agriproducts: empirical evidence from China," Future Business Journal, Springer, vol. 7(1), pages 1-13, December.
    12. Jen Sheng Wang, 2021. "Exploring biometric identification in FinTech applications based on the modified TAM," Financial Innovation, Springer;Southwestern University of Finance and Economics, vol. 7(1), pages 1-24, December.
    13. Adriana Grigorescu & Oana Oprisan & Cristina Lincaru & Camelia Speranta Pirciog, 2023. "E-Banking Convergence and the Adopter’s Behavior Changing Across EU Countries," SAGE Open, , vol. 13(4), pages 21582440231, December.
    14. Filiz Karpuz & Erdal Güryay & Dervis Kirikkaleli, 2021. "Sustainable-Performance Instrument Development and Validation in the Northern Cyprus Banking Sector," Sustainability, MDPI, vol. 13(14), pages 1-14, July.

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