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Empirical Research on Political Marketing: a Selected Review

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  • Mitchell J. Lovett

    (University of Rochester)

Abstract

This article reviews empirical research on political marketing. The goal of this selective review is to provide an overview of this body of research that crosses fields including economics, political science, marketing, information systems, and communications in order to make it easier for newcomers to quickly identify key papers and understand the state of the field. The review takes the perspective of the marketing literature and includes a discussion of data sources, modeling and methodological issues, and some selected, prominent topics.

Suggested Citation

  • Mitchell J. Lovett, 2019. "Empirical Research on Political Marketing: a Selected Review," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 6(3), pages 49-56, December.
    • Handle: RePEc:spr:custns:v:6:y:2019:i:3:d:10.1007_s40547-019-00100-6
    DOI: 10.1007/s40547-019-00100-6
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    Cited by:

    1. David A. Schweidel & Neil Bendle, 2019. "Marketing and Politics: Strange Bedfellows no More," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 6(3), pages 37-40, December.

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