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The Chief Digital Officer – Savior for the Digitalization in German Banks?

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  • Carsten Giebe

    (Kaposvar University, Doctoral School Management and Organizational Sciences)

Abstract

Digitalization is changing processes in the German banking market. These changes pose significant challenges for companies. Many German banks could miss the connection in the age of digital transformation. They are forced to digitize processes due to low yields, as new players in the market (FinTechs) could shed up to 40% of sales and up to 60% of profits from traditional banking. How to deal with digitalization has been discussed widely. One idea that has been promoted and implemented, was installing a Chief Digital Officer along with the Chief Information Officer / Head of IT. Among the 2,500 largest publicly listed companies worldwide, 160 CDOs have been hired in 2016, 124 in 2017 and 54 in 2018, according to a 2019 study by PWC’s strategy&. Numbers have gone down and it is in question whether and how long the position of a CDO will be crucial for business success. Only 7% of German banks currently employ a CDO. Creating the role of a CDO alone will not be a measure for success in organizations, as long as it is not accompanied with a suitable digitalization strategy and a change management process that effectively highlights and persuades all of the organization stakeholders of the benefits.

Suggested Citation

  • Carsten Giebe, 2019. "The Chief Digital Officer – Savior for the Digitalization in German Banks?," Journal of Economic Development, Environment and People, Alliance of Central-Eastern European Universities, vol. 8(3), pages 6-15, September.
    • Handle: RePEc:sph:rjedep:v:8:y:2019:i:3:p:6-15
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    References listed on IDEAS

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    Cited by:

    1. Emil Velinov & Milan Maly & Yelena Petrenko & Igor Denisov & Vasko Vassilev, 2020. "The Role of Top Management Team Digitalization and Firm Internationalization for Sustainable Business," Sustainability, MDPI, vol. 12(22), pages 1-11, November.
    2. Lena Kessel & Lorenz Graf-Vlachy, 2022. "Chief digital officers: the state of the art and the road ahead," Management Review Quarterly, Springer, vol. 72(4), pages 1249-1286, December.
    3. Ilda Kadrimi Blaceri & Armela Anamali, 2019. "Fiscal Policy Challenges for Countries that Join the EU," European Journal of Economics and Business Studies Articles, Revistia Research and Publishing, vol. 5, May - Aug.

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    More about this item

    Keywords

    Change Management; Digital Transformation; Digitalization; CDO; Chief Digital Officer; German banks;
    All these keywords.

    JEL classification:

    • G21 - Financial Economics - - Financial Institutions and Services - - - Banks; Other Depository Institutions; Micro Finance Institutions; Mortgages
    • M54 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - Labor Management

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