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The use of metaphors in teaching entrepreneurship (Wykorzystanie metafor w nauczaniu przedsiebiorczosci)

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  • Magdalena Kubów

    (Wydzial Zarzadzania, Uniwersytet Warszawski)

Abstract

The paper is devoted to the presentation of the role of metaphors in entrepreneurship education. In search of the desirable path of entrepreneurship education the author presents one of the methods, likely to be used in the learning process. Assuming that the major challenge the education is facing is to develop an entrepreneurial creative attitudes, the author proposes the use of metaphors. In the first part of this study based on analysis of the literature, the author has made an attempt to characterize the role of metaphors and metaphorical thinking in the sciences of management, with a particular emphasis on entrepreneurship. The second part of the article is devoted to the presentation of the possibilities and limitations of the use of metaphors in the development of entrepreneurial attitudes of students.

Suggested Citation

  • Magdalena Kubów, 2012. "The use of metaphors in teaching entrepreneurship (Wykorzystanie metafor w nauczaniu przedsiebiorczosci)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 10(36), pages 99-115.
    • Handle: RePEc:sgm:pzwzuw:v:10:i:36:y:2012:p:99-115
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    References listed on IDEAS

    as
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    4. Gerhard R. Plaschka & Harold P. Welsch, 1990. "Emerging Structures in Entrepreneurship Education: Curricular Designs and Strategies," Entrepreneurship Theory and Practice, , vol. 14(3), pages 55-71, April.
    5. Donald F. Kuratko, 2005. "The Emergence of Entrepreneurship Education: Development, Trends, and Challenges," Entrepreneurship Theory and Practice, , vol. 29(5), pages 577-597, September.
    6. Joep P. Cornelissen, 2006. "Metaphor and the Dynamics of Knowledge in Organization Theory: A Case Study of the Organizational Identity Metaphor," Journal of Management Studies, Wiley Blackwell, vol. 43(4), pages 683-709, June.
    7. Shane, Scott, 2004. "Encouraging university entrepreneurship? The effect of the Bayh-Dole Act on university patenting in the United States," Journal of Business Venturing, Elsevier, vol. 19(1), pages 127-151, January.
    8. John Mawson, 2007. "Research Councils, Universities and Local Government: Building Bridges," Public Money & Management, Taylor & Francis Journals, vol. 27(4), pages 265-272, September.
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