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Do Personality Types Make Consumers Exhibit Different Complaint Behaviors?

Author

Listed:
  • Olgun Kitapci

    (Akdeniz University, Marketing Dept. Antalya/Turkey)

  • Ibrahim Taylan Dortyol

    (Akdeniz University, Marketing Dept. Antalya/Turkey)

Abstract

This study aims to explore the differences and similarities in complaint behavior of consumers according to their personality types. 116 managers of a large Turkish finance company have participated in the study. Results show that Intuition-Thinking and Sensing-Thinking individuals tend to engage in public action, while Sensing-Feeling individuals prefer to take private action, and Intuition-Feeling individuals take no action, which is a different form of complaint behavior

Suggested Citation

  • Olgun Kitapci & Ibrahim Taylan Dortyol, 2015. "Do Personality Types Make Consumers Exhibit Different Complaint Behaviors?," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 2(2), pages 4-14.
    • Handle: RePEc:sgm:jmcbem:v:2:i:2:y:2015:p:4-14
    as

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    File URL: http://www.wz.uw.edu.pl/portaleFiles/5708-journal-of-m/no_2/JMCBEM_2%282%29-2015_Kitapci,Dortyol.pdf
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    References listed on IDEAS

    as
    1. Jill R. Hough & Dt Ogilvie, 2005. "An Empirical Test of Cognitive Style and Strategic Decision Outcomes," Journal of Management Studies, Wiley Blackwell, vol. 42(2), pages 417-448, March.
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    More about this item

    Keywords

    Complaint behavior; personality type; Jung’s theory; Myers-Briggs type indicator; Turkey;
    All these keywords.

    JEL classification:

    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other
    • M12 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Personnel Management; Executives; Executive Compensation

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