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Socio-economic factors determining the ROPO trend in the travel industry

Author

Listed:
  • Andrzej Dudek

    (Wroclaw University of Economics, Poland)

  • Daria Elżbieta Jaremen

    (Wroclaw University of Economics, Poland)

  • Izabela Michalska-Dudek

    (Wroclaw University of Economics, Poland)

Abstract

This article investigates the research online, purchase offline (ROPO) behaviour patterns of holiday packages buyers during the planning and buying process and identifies the socio-economic factors (gender, age, education, number of people, including minors, in a household, place of residence or financial status, etc.) determining its occurrence. The research purpose was achieved based on the research results covering the behaviour of the holiday packages buyers ( N = 989). To analyse the factors determining the ROPO behaviour, the methods of multidimensional statistical analysis – classification and regression tree – were used and confirmed the existing correlation between age, educational level and residence of tourist services buyers and the occurrence of their ROPO behaviour. Interestingly, the conducted research did not show the correlation between economic factors and the occurrence of ROPO behaviour of holiday packages buyers.

Suggested Citation

  • Andrzej Dudek & Daria Elżbieta Jaremen & Izabela Michalska-Dudek, 2020. "Socio-economic factors determining the ROPO trend in the travel industry," Tourism Economics, , vol. 26(6), pages 873-907, September.
    • Handle: RePEc:sae:toueco:v:26:y:2020:i:6:p:873-907
    DOI: 10.1177/1354816619848200
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    References listed on IDEAS

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    Cited by:

    1. Andrzej Dudek & Daria Jaremen & Izabela Michalska-Dudek & Marek Walesiak, 2021. "Analysis of Changes in Shopping Behaviour of Package Holidays Purchasers Caused by the COVID-19 Pandemic," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 3), pages 691-707.
    2. Dudek Andrzej & Walesiak Marek & Jaremen Daria Elżbieta & Michalska-Dudek Izabela, 2022. "The Impact of the Covid-19 Pandemic Threat on Purchase Decisions of Travel Agency Customers in Poland," Polish Journal of Sport and Tourism, Sciendo, vol. 29(4), pages 37-45, December.

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