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The Factorial Survey: The Impact of the Presentation Format of Vignettes on Answer Behavior and Processing Time

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  • Hawal Shamon
  • Hermann Dülmer
  • Adam Giza

Abstract

The factorial survey is an experimental design in which the researcher constructs varying descriptions of situations or individual persons (vignettes), which will be judged by respondents with regard to a particular aspect. Some researchers present vignettes in text format as short stories, others present the central information of vignettes in a tabular format. To date, only a few sentences have been published, by Auspurg and Hinz, on the impact of the presentation format (text vs. table) on the answer behavior of students. Empirically, no differences were found between either format. Based on an Internet experiment conducted with a quota sample, we find evidence that ordinary tabular formats outperform text vignettes in terms of total vignette nonresponse but not when it comes to processing time. The former result especially applies in the case of less well-educated people. We further find that tabular format does not perform worse than text format regarding response inconsistency.

Suggested Citation

  • Hawal Shamon & Hermann Dülmer & Adam Giza, 2022. "The Factorial Survey: The Impact of the Presentation Format of Vignettes on Answer Behavior and Processing Time," Sociological Methods & Research, , vol. 51(1), pages 396-438, February.
    • Handle: RePEc:sae:somere:v:51:y:2022:i:1:p:396-438
    DOI: 10.1177/0049124119852382
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    References listed on IDEAS

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    1. Richard Williams, 2012. "Using the margins command to estimate and interpret adjusted predictions and marginal effects," Stata Journal, StataCorp LP, vol. 12(2), pages 308-331, June.
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    Cited by:

    1. Van Borm, Hannah & Baert, Stijn, 2022. "Diving in the minds of recruiters: What triggers gender stereotypes in hiring?," GLO Discussion Paper Series 1083, Global Labor Organization (GLO).
    2. Van Borm, Hannah & Lippens, Louis & Baert, Stijn, 2022. "An Arab, an Asian, and a Black Guy Walk into a Job Interview: Ethnic Stigma in Hiring after Controlling for Social Class," IZA Discussion Papers 15707, Institute of Labor Economics (IZA).

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