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Do Koreans like being nudged? Survey evidence for the contextuality of behavioral public policy

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  • David Oliver Kasdan

Abstract

This study explores the nuances of South Koreans’ approval for nudge policies by replicating a survey conducted in global nudge research, and then extending the analysis and discussion with greater detail about the context. The traditions, culture, and development of Korea have contributed to a distinct behavioral bias profile that must be integrated into approaches for nudge policy design and implementation. This article proposes the qualities of such a profile from the survey results, as well as the prospect that Koreans are more receptive to information nudges that engage analytic reflection. The findings show significantly lower nudge policy approval rates for Koreans in contrast to Americans and other Western countries. This serves to support previous calls for further research about the generalizability of nudge approaches by contributing evidence to the importance of context for identifying and leveraging behavioral biases in the application of policy. The research offers insights into the Korean context that may be used for nudge policies in Korea and other Eastern contexts.

Suggested Citation

  • David Oliver Kasdan, 2020. "Do Koreans like being nudged? Survey evidence for the contextuality of behavioral public policy," Rationality and Society, , vol. 32(3), pages 313-333, August.
    • Handle: RePEc:sae:ratsoc:v:32:y:2020:i:3:p:313-333
    DOI: 10.1177/1043463120937832
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    References listed on IDEAS

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    1. Liu, Elaine M. & Meng, Juanjuan & Wang, Joseph Tao-yi, 2014. "Confucianism and preferences: Evidence from lab experiments in Taiwan and China," Journal of Economic Behavior & Organization, Elsevier, vol. 104(C), pages 106-122.
    2. repec:cup:judgdm:v:11:y:2016:i:1:p:62-74 is not listed on IDEAS
    3. Marc Oliver Rieger & Mei Wang & Thorsten Hens, 2015. "Risk Preferences Around the World," Management Science, INFORMS, vol. 61(3), pages 637-648, March.
    4. repec:cup:judgdm:v:11:y:2016:i:4:p:310-325 is not listed on IDEAS
    5. Cass R. Sunstein, 2018. "Misconceptions about nudges," Journal of Behavioral Economics for Policy, Society for the Advancement of Behavioral Economics (SABE), vol. 2(1), pages 61-67, March.
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    Cited by:

    1. Luca Congiu & Ivan Moscati, 2022. "A review of nudges: Definitions, justifications, effectiveness," Journal of Economic Surveys, Wiley Blackwell, vol. 36(1), pages 188-213, February.
    2. Hiroshi Murayama & Yusuke Takagi & Hirokazu Tsuda & Yuri Kato, 2023. "Applying Nudge to Public Health Policy: Practical Examples and Tips for Designing Nudge Interventions," IJERPH, MDPI, vol. 20(5), pages 1-11, February.

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