IDEAS home Printed from https://ideas.repec.org/a/sae/loceco/v34y2019i7p699-717.html
   My bibliography  Save this article

Exploring an Importance–Performance Analysis approach to evaluate destination image

Author

Listed:
  • Hailong Wu

    (Independent Researcher, China)

  • Takamitsu Jimura

Abstract

This paper aims to explore the effectiveness of an Importance–Performance Analysis approach to assess destination image. It focuses on the image of the UK for Chinese students studying in the country. This is because the destination image of a certain country for a homogenous group, such as Chinese students, has not been studied enough, and this specific market is central for the UK, especially its education and tourism sector. In total, 23 attributes were examined, and each was found in one of the five quadrants. Two attributes related to the environmental aspect of the UK were found in the Competitive Attributes quadrant. These attributes are key strengths of the UK in relation to Chinese students’ images of the country. Three attributes placed in the Keep Up Good Work quadrant are associated with British culture and heritage. This signifies that the UK should keep utilising these resources to improve Chinese students’ images of the nation. Fourteen attributes were identified in the Concentrate Here quadrant. These attributes include essential elements of tourism such as local cuisine and transportation. Their roles are vital in enhancing the image of the UK for Chinese students, but more efforts must be made to this end.

Suggested Citation

  • Hailong Wu & Takamitsu Jimura, 2019. "Exploring an Importance–Performance Analysis approach to evaluate destination image," Local Economy, London South Bank University, vol. 34(7), pages 699-717, November.
    • Handle: RePEc:sae:loceco:v:34:y:2019:i:7:p:699-717
    DOI: 10.1177/0269094219889604
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/0269094219889604
    Download Restriction: no
    File URL: https://libkey.io/10.1177/0269094219889604?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Abalo, Javier & Varela, Jesus & Manzano, Vicente, 2007. "Importance values for Importance-Performance Analysis: A formula for spreading out values derived from preference rankings," Journal of Business Research, Elsevier, vol. 60(2), pages 115-121, February.
    2. Azzopardi, Ernest & Nash, Robert, 2013. "A critical evaluation of importance–performance analysis," Tourism Management, Elsevier, vol. 35(C), pages 222-233.
    3. Hunter, William Cannon, 2016. "The social construction of tourism online destination image: A comparative semiotic analysis of the visual representation of Seoul," Tourism Management, Elsevier, vol. 54(C), pages 221-229.
    4. Stylidis, Dimitrios & Shani, Amir & Belhassen, Yaniv, 2017. "Testing an integrated destination image model across residents and tourists," Tourism Management, Elsevier, vol. 58(C), pages 184-195.
    5. Ivo Mulec & Nicholas Wise, 2012. "Foreign Tour Operators and Travel Agents Knowledge of a Potential Tourism Destination: The Vojvodina Region of Serbia," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 10(2 (Summer), pages 171-187.
    6. Stylos, Nikolaos & Vassiliadis, Chris A. & Bellou, Victoria & Andronikidis, Andreas, 2016. "Destination images, holistic images and personal normative beliefs: Predictors of intention to revisit a destination," Tourism Management, Elsevier, vol. 53(C), pages 40-60.
    7. Lena Mossberg & Ingeborg Astrid Kleppe, 2005. "Country and destination image -- different or similar image concepts?," The Service Industries Journal, Taylor & Francis Journals, vol. 25(4), pages 493-503, June.
    8. Li, Xiang (Robert) & Lai, Chengting & Harrill, Rich & Kline, Sheryl & Wang, Liangyan, 2011. "When east meets west: An exploratory study on Chinese outbound tourists’ travel expectations," Tourism Management, Elsevier, vol. 32(4), pages 741-749.
    9. Ziegler, Jackie & Dearden, Philip & Rollins, Rick, 2012. "But are tourists satisfied? Importance-performance analysis of the whale shark tourism industry on Isla Holbox, Mexico," Tourism Management, Elsevier, vol. 33(3), pages 692-701.
    10. Martín-Santana, Josefa D. & Beerli-Palacio, Asunción & Nazzareno, Patrizio A., 2017. "Antecedents and consequences of destination image gap," Annals of Tourism Research, Elsevier, vol. 62(C), pages 13-25.
    11. Smith, Wayne W. & Li, Xiang (Robert) & Pan, Bing & Witte, Mark & Doherty, Sean T., 2015. "Tracking destination image across the trip experience with smartphone technology," Tourism Management, Elsevier, vol. 48(C), pages 113-122.
    12. Qu, Hailin & Kim, Lisa Hyunjung & Im, Holly Hyunjung, 2011. "A model of destination branding: Integrating the concepts of the branding and destination image," Tourism Management, Elsevier, vol. 32(3), pages 465-476.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Wang Danni & Cheung Catherine & Liu Adrienne Tingyao, 2023. "Understanding Memorable Tourism Experience: Long-Term Memory System and Revisit Intention," European Journal of Tourism, Hospitality and Recreation, Sciendo, vol. 13(2), pages 125-141, December.
    2. NaHyun Lee & Bong-Seok Kim, 2023. "Differences of Host Country-Destination Image Assessment for International Students According to Risk Perception in COVID-19 Tourism," SAGE Open, , vol. 13(3), pages 21582440231, July.
    3. Nicholas Wise & Jan Andre Lee Ludvigsen, 2023. "New notions of soft power: Impact rhetoric in mega-event bid documents," Local Economy, London South Bank University, vol. 38(4), pages 306-311, June.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Cheon Yu & Yun Seop Hwang, 2019. "Do the Social Responsibility Efforts of the Destination Affect the Loyalty of Tourists?," Sustainability, MDPI, vol. 11(7), pages 1-17, April.
    2. Lai, Ivan Ka Wai & Hitchcock, Michael, 2015. "Importance–performance analysis in tourism: A framework for researchers," Tourism Management, Elsevier, vol. 48(C), pages 242-267.
    3. Jenni Soo-Hee Lee & Jinsoo Hwang, 2022. "The Determinants of Visit Intention for Chinese Residents in the Michigan, United States: An Empirical Analysis Performed Through PLS-SEM," SAGE Open, , vol. 12(3), pages 21582440221, August.
    4. Mohammad Tipu Sultan & Farzana Sharmin & Alina Badulescu & Darie Gavrilut & Ke Xue, 2021. "Social Media-Based Content towards Image Formation: A New Approach to the Selection of Sustainable Destinations," Sustainability, MDPI, vol. 13(8), pages 1-22, April.
    5. Esmailpour, Javad & Aghabayk, Kayvan & Abrari Vajari, Mohammad & De Gruyter, Chris, 2020. "Importance – Performance Analysis (IPA) of bus service attributes: A case study in a developing country," Transportation Research Part A: Policy and Practice, Elsevier, vol. 142(C), pages 129-150.
    6. Lai, Ivan Ka Wai & Hitchcock, Michael, 2016. "A comparison of service quality attributes for stand-alone and resort-based luxury hotels in Macau: 3-Dimensional importance-performance analysis," Tourism Management, Elsevier, vol. 55(C), pages 139-159.
    7. Molinillo, Sebastian & Liébana-Cabanillas, Francisco & Anaya-Sánchez, Rafael & Buhalis, Dimitrios, 2018. "DMO online platforms: Image and intention to visit," Tourism Management, Elsevier, vol. 65(C), pages 116-130.
    8. Ralf Buckley & Mary-Ann Cooper, 2021. "Assortative Matching of Tourists and Destinations: Agents or Algorithms?," Sustainability, MDPI, vol. 13(4), pages 1-10, February.
    9. Xesfingi, Sofia & Papadopoulou, Georgia & Karamanis, Dimitrios & Martens, Hanno M., 2018. "Visitors’ satisfaction in Dubai and pre-trip destination image," MPRA Paper 89850, University Library of Munich, Germany.
    10. Gavurova, Beata & Skare, Marinko & Belas, Jaroslav & Rigelsky, Martin & Ivankova, Viera, 2023. "The relationship between destination image and destination safety during technological and social changes COVID-19 pandemic," Technological Forecasting and Social Change, Elsevier, vol. 191(C).
    11. Strandberg, Carola & Styvén, Maria Ek & Hultman, Magnus, 2020. "Places in good graces: The role of emotional connections to a place on word-of-mouth," Journal of Business Research, Elsevier, vol. 119(C), pages 444-452.
    12. Sheng, Xiaojing & Simpson, Penny M. & Siguaw, Judy A., 2014. "U. S. winter migrants' park community attributes: An importance–performance analysis," Tourism Management, Elsevier, vol. 43(C), pages 55-67.
    13. Guizzardi, Andrea & Stacchini, Annalisa, 2017. "Destinations strategic groups via Multivariate Competition-based IPA," Tourism Management, Elsevier, vol. 58(C), pages 40-50.
    14. Sever, Ivan, 2015. "Importance-performance analysis: A valid management tool?," Tourism Management, Elsevier, vol. 48(C), pages 43-53.
    15. Stylos, Nikolaos & Vassiliadis, Chris A. & Bellou, Victoria & Andronikidis, Andreas, 2016. "Destination images, holistic images and personal normative beliefs: Predictors of intention to revisit a destination," Tourism Management, Elsevier, vol. 53(C), pages 40-60.
    16. Michele Preziosi & Alessia Acampora & Maria Claudia Lucchetti & Roberto Merli, 2022. "Delighting Hotel Guests with Sustainability: Revamping Importance-Performance Analysis in the Light of the Three-Factor Theory of Customer Satisfaction," Sustainability, MDPI, vol. 14(6), pages 1-20, March.
    17. Isaac Taberner & Albert Juncà, 2021. "Small-Scale Sport Events as Place Branding Platforms: A Content Analysis of Osona’s Projected Destination Image through Event-Related Pictures on Instagram," Sustainability, MDPI, vol. 13(21), pages 1-21, November.
    18. Cristina López & Rocío Ruíz-Benítez & Carmen Vargas-Machuca, 2019. "On the Environmental and Social Sustainability of Technological Innovations in Urban Bus Transport: The EU Case," Sustainability, MDPI, vol. 11(5), pages 1-22, March.
    19. Cardoso, Lucília & Dias, Francisco & de Araújo, Arthur Filipe & Andrés Marques, Maria Isabel, 2019. "A destination imagery processing model: Structural differences between dream and favourite destinations," Annals of Tourism Research, Elsevier, vol. 74(C), pages 81-94.
    20. Stylos, Nikolaos & Bellou, Victoria & Andronikidis, Andreas & Vassiliadis, Chris A., 2017. "Linking the dots among destination images, place attachment, and revisit intentions: A study among British and Russian tourists," Tourism Management, Elsevier, vol. 60(C), pages 15-29.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:loceco:v:34:y:2019:i:7:p:699-717. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: http://www.lsbu.ac.uk/index.shtml .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.