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Emergent Success Factors for Entrepreneurial E-media Companies

Author

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  • George Tsourvakas
  • Kyriakos Riskos

Abstract

The present study investigates the factors that positively influence the efficacy of e-media business models. Taking into consideration the extant literature that mentions the ineffectiveness of the subscription model, we try to investigate new factors that contribute to the success of e-media business models. Based on previous research, we examine the following five factors: specific content, innovation, multiple revenue sources, interactivity and media brand communities. In-depth case study analysis of three successful e-media companies is conducted in order to define whether each of the factors is considerable for e-media business models or not. Our results indicate that specific content, innovation, interactivity and media brand communities constitute significant features for e-media models while multiple source revenues are not a necessary factor for success. Finally, based on our results, various suggestions are proposed for entrepreneurial companies.

Suggested Citation

  • George Tsourvakas & Kyriakos Riskos, 2018. "Emergent Success Factors for Entrepreneurial E-media Companies," Journal of Entrepreneurship and Innovation in Emerging Economies, Entrepreneurship Development Institute of India, vol. 4(2), pages 101-120, July.
    • Handle: RePEc:sae:jouent:v:4:y:2018:i:2:p:101-120
    DOI: 10.1177/2393957518782040
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    References listed on IDEAS

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    Cited by:

    1. Stephen Oduro, 2019. "Impact of Innovation Types on SMEs’ Performance in the Cape Coast Metropolis of Ghana," Journal of Entrepreneurship and Innovation in Emerging Economies, Entrepreneurship Development Institute of India, vol. 5(2), pages 110-127, July.

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