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Diversity Management’S Stakeholders And Stakeholders Management

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  • Jolanta MAJ

Abstract

The success of any initiative within an organization depends to a large extent on the support given by different groups of stakeholders. This applies also to the implementation of the diversity management strategy within the organization. It is therefore especially important to identify particular groups of stakeholders and chose an appropriate way to manage and organize them. This article presents an analysis of diversity management’s stakeholder. The analysis was made based on the power / interest grid, which enables to group stakeholders in four main categories depending on they interest in diversity management and the power they have to influence an organization and identify the main strategies for managing particular categories of them, supported by other theoretical approaches presented in the text. The article is theoretical in nature and therefore does not take into account all possible groups of stakeholders who are each closely associated with the nature of the activities of every single enterprise and the environment in which the company operates. The following paper is intended to provide the basis for a stakeholder analysis, which after the necessary suitability can serve as a tool for individual companies to prepare it’s own stakeholder analysis and based on this create a stakeholder management strategy.

Suggested Citation

  • Jolanta MAJ, 2015. "Diversity Management’S Stakeholders And Stakeholders Management," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 9(1), pages 780-793, November.
    • Handle: RePEc:rom:mancon:v:9:y:2015:i:1:p:780-793
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    References listed on IDEAS

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    1. Katarzyna Hys, 2013. "CSR in Poland as an Important Foundation," Active Citizenship by Knowledge Management & Innovation: Proceedings of the Management, Knowledge and Learning International Conference 2013,, ToKnowPress.
    2. Dima Jamali, 2008. "A Stakeholder Approach to Corporate Social Responsibility: A Fresh Perspective into Theory and Practice," Journal of Business Ethics, Springer, vol. 82(1), pages 213-231, September.
    3. John M Bryson, 2004. "What to do when Stakeholders matter," Public Management Review, Taylor & Francis Journals, vol. 6(1), pages 21-53, March.
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