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Analysis of Consumer Perception towards Telecommunication Services

Author

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  • Yasser Khan
  • Zahid Mehmood
  • Muhammad Khalil Shahid
  • Muhammad Ibrahim

Abstract

The use of Telecommunication services has been strikingly increased in recent decade. Hence it has become crucial to investigate the reasons behind telecom usage patterns and understand factors playing an important role for perception of telecom services. These investigations are important for both consumers and telecommunication service provider in order to build a strong relationship towards better delivery of telecom services which may result in satisfied customer. The developed model of this research is consisting of five variables which have a lot of impact on perception of consumer towards adoption of telecom services. The results of this research have numbers of practical applications both for marketer and telecom service consumer.

Suggested Citation

  • Yasser Khan & Zahid Mehmood & Muhammad Khalil Shahid & Muhammad Ibrahim, 2012. "Analysis of Consumer Perception towards Telecommunication Services," Journal of Social and Development Sciences, AMH International, vol. 3(3), pages 89-98.
    • Handle: RePEc:rnd:arjsds:v:3:y:2012:i:3:p:89-98
    DOI: 10.22610/jsds.v3i3.690
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    References listed on IDEAS

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    1. Viswanath Venkatesh, 2000. "Determinants of Perceived Ease of Use: Integrating Control, Intrinsic Motivation, and Emotion into the Technology Acceptance Model," Information Systems Research, INFORMS, vol. 11(4), pages 342-365, December.
    2. Fred D. Davis & Richard P. Bagozzi & Paul R. Warshaw, 1989. "User Acceptance of Computer Technology: A Comparison of Two Theoretical Models," Management Science, INFORMS, vol. 35(8), pages 982-1003, August.
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    Cited by:

    1. Sayed Fayaz Ahmad & Muhammad Mansoor Alam & Mohd. Khairil Rahmat & Muhammad Khalil Shahid & Mahnaz Aslam & Nur Agus Salim & Mohammed Hasan Ali Al-Abyadh, 2023. "Leading Edge or Bleeding Edge: Designing a Framework for the Adoption of AI Technology in an Educational Organization," Sustainability, MDPI, vol. 15(8), pages 1-20, April.

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