IDEAS home Printed from https://ideas.repec.org/a/rnd/arjebs/v9y2018i6p26-38.html
   My bibliography  Save this article

Individual Differences Versus Consumer Readiness Variables Predictive Power Over Internet Banking Adoption in South Africa

Author

Listed:
  • Aguidissou O C
  • Richard Shambare
  • Rugimbana R

Abstract

Self-service banking technology is gaining recognition globally in spite of its numerous challenges. Debit cards, ATMs and other Self Service Technologies (SSTs) are well received in South African market; however, customers seem cynical about Internet Banking (IB). IB consumer’s adoption patterns frameworks are tested within this paper based on a framework providing for the South African market with the best explanatory power. Thus, investigating consumer readiness (CR) and individual differences (IDs) variables as common groupings usually cited in the literature consumer variables predictive efficacy, provide better understanding of the consumers towards SSTs in South Africa.CR comprises role clarity, ability and motivation (extrinsic and intrinsic), while IDs includes inertia, technology anxiety, need of interaction, previous experience and demographics. This study purposes to identify among IDs and CR variables, which one with greater predictive power on IB adoption in South Africa.Considering this gap within the body of knowledge, in relation with IB adoption behaviour among the South African consumer is therefore the present article primary objective. Consumer’s individual differences (technology anxiety and education variables specifically) as exogenous variables, through a large sample size (n=1516), descriptive quantitative analysis, were found in context of South African market with greatest predictive power for IB adoption by comparison over consumer readiness. In South Africa particularly for marketers, these findings therefore are a set of relevant keys that can be useful in promoting IB adoption.

Suggested Citation

  • Aguidissou O C & Richard Shambare & Rugimbana R, 2018. "Individual Differences Versus Consumer Readiness Variables Predictive Power Over Internet Banking Adoption in South Africa," Journal of Economics and Behavioral Studies, AMH International, vol. 9(6), pages 26-38.
    • Handle: RePEc:rnd:arjebs:v:9:y:2018:i:6:p:26-38
    DOI: 10.22610/jebs.v9i6(J).2002
    as

    Download full text from publisher

    File URL: https://ojs.amhinternational.com/index.php/jebs/article/view/2002/1545
    Download Restriction: no
    File URL: https://ojs.amhinternational.com/index.php/jebs/article/view/2002
    Download Restriction: no
    File URL: https://libkey.io/10.22610/jebs.v9i6(J).2002?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Ceylan Onay & Emre Ozsoz, 2013. "The Impact of Internet-Banking on Brick and Mortar Branches: The Case of Turkey," Journal of Financial Services Research, Springer;Western Finance Association, vol. 44(2), pages 187-204, October.
    2. Calder, Bobby J & Phillips, Lynn W & Tybout, Alice M, 1981. "Designing Research for Application," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 8(2), pages 197-207, September.
    3. Ping Gao & Olayinka Owolabi, 2008. "Consumer adoption of internet banking in Nigeria," International Journal of Electronic Finance, Inderscience Enterprises Ltd, vol. 2(3), pages 284-299.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Usunier, Jean-Claude, 1998. "Oral pleasure and expatriate satisfaction: an empirical approach," International Business Review, Elsevier, vol. 7(1), pages 89-110, February.
    2. O'Cass, A., 2000. "An assessment of consumers product, purchase decision, advertising and consumption involvement in fashion clothing," Journal of Economic Psychology, Elsevier, vol. 21(5), pages 545-576, October.
    3. Cooper, Marjorie J. & Wakefield, Kirk L. & Tanner, John F., 2006. "Industrial buyers' risk aversion and channel selection," Journal of Business Research, Elsevier, vol. 59(6), pages 653-661, June.
    4. Balaji, M.S. & Roy, Sanjit Kumar & Sadeque, Saalem, 2016. "Antecedents and consequences of university brand identification," Journal of Business Research, Elsevier, vol. 69(8), pages 3023-3032.
    5. Komal Nagar, 2018. "Assessing the Impact of Online Retailer Models on Consumer’s Attitude and Purchase Intentions," IIM Kozhikode Society & Management Review, , vol. 7(1), pages 1-12, January.
    6. Zhou Rongxi & Xiong Yahui & Wang Ning & Wang Xizu, 2019. "Coupling Degree Evaluation of China’s Internet Financial Ecosystem Based on Entropy Method and Principal Component Analysis," Journal of Systems Science and Information, De Gruyter, vol. 7(5), pages 399-421, October.
    7. Mao, Luke Lunhua & Huang, Haiyan, 2016. "Social impact of Formula One Chinese Grand Prix: A comparison of local residents’ perceptions based on the intrinsic dimension," Sport Management Review, Elsevier, vol. 19(3), pages 306-318.
    8. Vaidyanathan, Rajiv & Aggarwal, Praveen, 2020. "Does MSRP impact women differently? Exploring gender-based differences in the effectiveness of retailer-provided reference prices," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).
    9. Shaohua Yang & Zeyun Li & Yaxin Ma & Xingxing Chen, 2018. "Does Electronic Banking Really Improve Bank Performance? Evidence in China," International Journal of Economics and Finance, Canadian Center of Science and Education, vol. 10(2), pages 82-94, February.
    10. Auger, Pat & Devinney, Timothy M. & Louviere, Jordan J. & Burke, Paul F., 2008. "Do social product features have value to consumers?," International Journal of Research in Marketing, Elsevier, vol. 25(3), pages 183-191.
    11. Grandi, Benedetta & Burt, Steve & Cardinali, Maria Grazia, 2021. "Encouraging healthy choices in the retail store environment: Combining product information and shelf allocation," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
    12. Lydia Chu, 2023. "Why Do Consumers Buy Green Smart Buildings without Engaging in Energy-Saving Behaviors in the Workplace? The Perspective of Materialistic Value," Sustainability, MDPI, vol. 15(12), pages 1-9, June.
    13. I Gede Mahatma Yuda Bakti & Sik Sumaedi & Tri Rakhmawati & Sih Damayanti & Medi Yarmen, 2020. "The Model of Domestic Product Quality Syndrome," SAGE Open, , vol. 10(4), pages 21582440209, December.
    14. Lepp, Andrew & Gibson, Heather & Lane, Charles, 2011. "Image and perceived risk: A study of Uganda and its official tourism website," Tourism Management, Elsevier, vol. 32(3), pages 675-684.
    15. Mohammed-Aminu Sanda & Pearl Adjei-Benin, 2011. "How is the Firm Dealing with the Merger?A Study of Employee Satisfaction with the Change Process," Journal of Management and Strategy, Journal of Management and Strategy, Sciedu Press, vol. 2(2), pages 28-37, June.
    16. Söderlund, Magnus & Sagfossen, Sofie, 2017. "The consumer experience: The impact of supplier effort and consumer effort on customer satisfaction," Journal of Retailing and Consumer Services, Elsevier, vol. 39(C), pages 219-229.
    17. Cam Caldwell & Linda Hayes & Do Long, 2010. "Leadership, Trustworthiness, and Ethical Stewardship," Journal of Business Ethics, Springer, vol. 96(4), pages 497-512, November.
    18. Jérôme Lacoeuilhe & Selima Ben & Hager Turki & Samy Belaïd, 2017. "Are consumers leaning towards hedonic, symbolic or functional attributes ? Brand benefits scale development and validation in emerging markets: case of Tunisia [Des consommateurs hédonistes, symbol," Post-Print hal-01768093, HAL.
    19. Hupfer, Maureen E. & Detlor, Brian, 2007. "Beyond gender differences: Self-concept orientation and relationship-building applications on the Internet," Journal of Business Research, Elsevier, vol. 60(6), pages 613-619, June.
    20. Pat Auger & Timothy Devinney, 2007. "Do What Consumers Say Matter? The Misalignment of Preferences with Unconstrained Ethical Intentions," Journal of Business Ethics, Springer, vol. 76(4), pages 361-383, December.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rnd:arjebs:v:9:y:2018:i:6:p:26-38. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Muhammad Tayyab (email available below). General contact details of provider: https://ojs.amhinternational.com/index.php/jebs .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.