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Entrepreneurial intentions of South African rural university students: A test of the theory of planned behaviour

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  • Justice Malebana

Abstract

This paper investigates the entrepreneurial intentions of 329 final-year commerce students in a rural university in the Limpopo province. The study is based on the theory of planned behaviour (TPB). The objectives of the study were to test whether the TPB can help explain the entrepreneurial intentions of rural university students; to determine whether rural students will have intentions to start a business and to test the validity of the entrepreneurial intention questionnaire in a South African context. The study was conducted by means of a survey. SPSS was used to analyse the data. The results indicate that entrepreneurial intention of the respondents can be predicted from the attitude towards becoming an entrepreneur, perceived behavioural control and subjective norms. The findings reveal that the TPB is a valuable tool in understanding entrepreneurial intention of rural university students in South Africa. The majority of students intend to start a business in the future and the entrepreneurial intention questionnaire was found to be a valid instrument to measure the entrepreneurial intention of students in a South African context. Recommendations for policy makers, entrepreneurship educators and researchers have been highlighted.

Suggested Citation

  • Justice Malebana, 2014. "Entrepreneurial intentions of South African rural university students: A test of the theory of planned behaviour," Journal of Economics and Behavioral Studies, AMH International, vol. 6(2), pages 130-143.
    • Handle: RePEc:rnd:arjebs:v:6:y:2014:i:2:p:130-143
    DOI: 10.22610/jebs.v6i2.476
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    2. Mmakgabo Justice Malebana, 2014. "Entrepreneurial Intentions and Entrepreneurial Motivation of South African Rural University Students," Journal of Economics and Behavioral Studies, AMH International, vol. 6(9), pages 709-726.
    3. Antonio Rafael Ramos-Rodríguez & José Aurelio Medina-Garrido & José Ruiz-Navarro, 2019. "Why not now? Intended timing in entrepreneurial intentions," International Entrepreneurship and Management Journal, Springer, vol. 15(4), pages 1221-1246, December.
    4. Nik Safiah Nik Abdullah* & Norazlina Abd Wahab & Selamah Maamor, 2018. "The Effect of Religious School as a Moderator between the Determinants and Participation in the Spiritual Activities," The Journal of Social Sciences Research, Academic Research Publishing Group, pages 167-176:6.
    5. Renata Dana NIÞU-ANTONIE & Emõke-Szidónia FEDER, 2017. "Exploratory Study on Student’s Entrepreneurial Intentions in Developed and Emerging Countries," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 18(1), pages 31-43, March.
    6. El Houssain Bouichou & Tahirou Abdoulaye & Khalil Allali & Abdelghani Bouayad & Aziz Fadlaoui, 2021. "Entrepreneurial Intention among Rural Youth in Moroccan Agricultural Cooperatives: The Future of Rural Entrepreneurship," Sustainability, MDPI, vol. 13(16), pages 1-20, August.
    7. repec:idn:jimfjn:v:4:y:2018:i:1j:p:1-22 is not listed on IDEAS
    8. Sanawi M. Sharahiley, 2020. "Examining Entrepreneurial Intention of the Saudi Arabia’s University Students: Analyzing Alternative Integrated Research Model of TPB and EEM," Global Journal of Flexible Systems Management, Springer;Global Institute of Flexible Systems Management, vol. 21(1), pages 67-84, March.
    9. Mmakgabo Justice Malebana & Nkosinathi Henry Mothibi, 2023. "Relationship between prior entrepreneurship exposure and entrepreneurial intention among secondary school learners in Gauteng, South Africa," Journal of Innovation and Entrepreneurship, Springer, vol. 12(1), pages 1-20, December.
    10. Uma Shankar Yadav & Ravindra Tripathi & Mano Ashish Tripathi & Ashish Kumar & Mitu Mandal, 2023. "Evaluation of factors affecting entrepreneurship: a case of Indian women in the handicraft industry," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-17, December.
    11. Kwaku Amofah & Ramon Saladrigues, 2020. "Going Down Memory Lane in the Application of Ajzen’s Theory of Planned Behaviour Model to Measure Entrepreneurial Intention: An Sem-Pls Approach," International Review of Management and Marketing, Econjournals, vol. 10(3), pages 110-121.

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