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Entry, Its Deterrence, and Its Accommodation: A Study of the U.S. Photographic Film Industry

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  • Vrinda Kadiyali
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    Abstract

    This work, set in the "new empirical industrial organization" framework (Bresnahan, 1987), examines firm-level demand-based and cost-based explanations for entry and accommodation strategies in the U.S. photographic film industry. I first estimate preentry and postentry market structures. Then, using the estimated demand, cost, and market conduct parameters, I show how entry by Fuji Photo, or lack thereof by others, is a function of two market structures. I also show how market structure and conduct, and changes in them over the pre- and postentry periods, are, in turn, functions of entry, its deterrence, and it accommodation.

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    Bibliographic Info

    Article provided by The RAND Corporation in its journal RAND Journal of Economics.

    Volume (Year): 27 (1996)
    Issue (Month): 3 (Autumn)
    Pages: 452-478

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    Handle: RePEc:rje:randje:v:27:y:1996:i:autumn:p:452-478

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    Cited by:
    1. Kadiyali, Vrinda & Vilcassim, Naufel & Chintagunta, Pradeep, 1998. "Product line extensions and competitive market interactions: An empirical analysis," Journal of Econometrics, Elsevier, Elsevier, vol. 89(1-2), pages 339-363, November.
    2. Doraszelski, Ulrich & Draganska, Michaela & Clark, C. Robert, 2007. "Information or Persuasion? An Empirical Investigation of the Effect of Advertising on Brand Awareness and Perceived Quality using Panel Data," Research Papers, Stanford University, Graduate School of Business 1971, Stanford University, Graduate School of Business.
    3. Ciliberto, Federico & Zhang, Zhou, 2014. "Multiple Equilibria and Deterrence in Airline Markets," MPRA Paper 53232, University Library of Munich, Germany.
    4. Till Dannewald & Lutz Hildebrandt, 2008. "A Brand Specific Investigation of International Cost Shock Threats on Price and Margin with a Manufacturer-Wholesaler-Retailer Model," SFB 649 Discussion Papers, Sonderforschungsbereich 649, Humboldt University, Berlin, Germany SFB649DP2008-070, Sonderforschungsbereich 649, Humboldt University, Berlin, Germany.

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