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Model for assessing the quality of marketing-management education

Author

Listed:
  • Rivera, Jaime

    (CENTRUM)

  • Alarcón, Víctor

    (CENTRUM)

Abstract

Purpose – This study aims to propose and test a model of educational quality in marketing-management by incorporating resource-capability variables that are linked to learning outcomes for students and the competitive positioning of universities. Design/methodology/approach – Drawing on the resource-dependence theory, this study develops a comprehensive model for measuring educational quality. A sample comprising Spanish university teachers has been used to test the hypothesised relationships by using a two-stage least squares regression analysis while controlling for the possible effect of the public/private nature of the university. Findings – The results validate the model and show that educational capabilities are reliable variables for predicting the educational quality of marketing-management programmes at Spanish universities. Research limitations/implications – Similar to all educational research studies, certain problems have been acknowledged with respect to the data and the theoretical constructs that are used in the study. Future studies can replicate this study’s model by using more direct objective measures of the theoretical constructs and extend the study to other countries with different educational contexts. Practical implications – The results provide guidance to marketing teachers at a university in designing high-quality marketing-management educational programmes and in developing self-diagnostic tools that can determine a university’s likelihood of competitive success. Originality/value – This study is one of the few studies to apply the resource-dependence theory to the analysis of the variables associated with the quality of marketing-management education. In doing so, the study presents original multiitem scales to improve the measurement of model constructs.

Suggested Citation

  • Rivera, Jaime & Alarcón, Víctor, 2020. "Model for assessing the quality of marketing-management education," Journal of Economics, Finance and Administrative Science, Universidad ESAN, vol. 25(49), pages 5-25.
    • Handle: RePEc:ris:joefas:0154
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    References listed on IDEAS

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    1. Wheelwright, Steven C. & Clark, Kim B., 1992. "Competing through development capability in a manufacturing-based organization," Business Horizons, Elsevier, vol. 35(4), pages 29-43.
    2. David K. Holdsworth & Derek Nind, 2005. "Choice Modeling New Zealand High School Seniors' Preferences for University Education," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 15(2), pages 81-102, March.
    3. Brian Salter & Ted Tapper, 2000. "The Politics of Governance in Higher Education: the Case of Quality Assurance," Political Studies, Political Studies Association, vol. 48(1), pages 66-87, March.
    4. Paul Glewwe & Hanan Jacoby, 1994. "Student Achievement and Schooling Choice in Low-Income Countries: Evidence from Ghana," Journal of Human Resources, University of Wisconsin Press, vol. 29(3), pages 843-864.
    5. Philip Cooke & Loet Leydesdorff, 2006. "Regional Development in the Knowledge-Based Economy: The Construction of Advantage," The Journal of Technology Transfer, Springer, vol. 31(1), pages 5-15, January.
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    More about this item

    Keywords

    Educational quality; Educational resources and capabilities; Marketing-management education;
    All these keywords.

    JEL classification:

    • A29 - General Economics and Teaching - - Economic Education and Teaching of Economics - - - Other
    • A30 - General Economics and Teaching - - Multisubject Collective Works - - - General
    • C12 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods and Methodology: General - - - Hypothesis Testing: General
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other

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