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Redefining Retail Store Formats - A South African Study

Author

Listed:
  • Rajesh Sharma
  • Abhinanda Gautam

Abstract

The global competitive retail space is challenging and the retailers are experimenting with different strategies to gain competitive advantage in the market. Retailers are developing and designing new and improved store formats to mirror the customers¡¯ expectations by using distinctive benefits. Thus attracting and retaining customers by creating store brand loyalty is every retailer¡¯s dream and they are spending a huge amount of time and money in developing these uniquely attractive retail store formats. However, limited academic research is available to help retailers understand the most profitable and popular retail store format in South Africa. This empirical research paper is an attempt to investigate the influence of the design, type and size of the retail store on the customer buying behaviour in the consumer durables market by examining a random sample of respondents from Gauteng, South Africa. The research findings, indicates that there is a varying degree of effect of retail store formats on the customer buying behaviour. Most of the variables have a positive correlation with other variables of customer behaviour. However in some cases, variables have significant inverse relationship with each other.

Suggested Citation

  • Rajesh Sharma & Abhinanda Gautam, 2017. "Redefining Retail Store Formats - A South African Study," Applied Finance and Accounting, Redfame publishing, vol. 3(2), pages 61-69, August.
    • Handle: RePEc:rfa:afajnl:v:3:y:2017:i:2:p:61-69
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    References listed on IDEAS

    as
    1. Paul R. Messinger & Chakravarthi Narasimhan, 1997. "A Model of Retail Formats Based on Consumers' Economizing on Shopping Time," Marketing Science, INFORMS, vol. 16(1), pages 1-23.
    2. Sinha, Piyush Kumar & Kar Sanjay Kumar, 2007. "An Insight into the Growth of New Retail Formats in India," IIMA Working Papers WP2007-03-04, Indian Institute of Management Ahmedabad, Research and Publication Department.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    retail store formats; customer buying behaviour; consumer durables market; South Africa;
    All these keywords.

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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