International Trade Students' Stereotypes[Stereotypy studentů mezinárodního obchodu]

The goal of the present paper is to detect stereotypes of students studying International Trade at the University of Economics Prague and, if need be, propose didactic measures for intercultural education at the university. In our study, 293 International Trade students described six ethnic and national groups (Roma, Ukrainians, Vietnamese, Russians, Germans and Czechs) in terms of explicit stereotypes. The following hypothesis was formulated in the study: On the one hand, stereotypes of the observed population refer to real existing intercultural differences; on the other hand, they refer to cultural complexes. An open questionnaire for stereotypes was used. The results match the formulated hypothesis well: stereotypes of the observed population refer to real existing intercultural differences as well as to cultural complexes. Intercultural differences are mostly reflected in the stereotypes about Germans. On the contrary, the least intercultural differences were found in the stereotypes about Ukrainians. The research points to a number of complexes projected onto ethnic and national groups (Roma, Germans and Russians). Practical implications for intercultural education are discussed in the paper.