Elisabete Magalhães Serra () (Faculdade de Economia e Gestão. Universidade Católica Portuguesa) Fernando Colmenero-Ferreira () (Departamento de Gestão e Economia. Universidade da Madeira) José Manuel Carvalho Vieira () (Faculdade de Economia e Gestão. Universidade Católica Portuguesa)
Abstract
This research analyzes if the degree of entertainment, enjoyment and involvement with information from a website makes the adoption of innovative purchase behaviors easier. The proposition was that the first consumers in the web portals are consumer innovators, and such innovators will buy new products that are present on this new commerce platform. This study conducted an experiment followed by a questionnaire survey to verify this proposition. Domain specific innovativeness scales (DSI) are used to measure consumers’ innovativeness for web commerce. The results suggest that: (1) the degree of entertainment and involvement with the information provided by the website does not change the online shopper’s behavior; (2) the degree of website enjoyment can increase innovative purchases behavior.
Download Info
To our knowledge, this item is not available for
download. To find whether it is available, there are three
options:
1. Check below under "Related research" whether another version of this item is available online.
2. Check on the provider's web page
whether it is in fact available.
3. Perform a search for a similarly titled item that would be
available.