Feruccio Bilich () (Universidade de Brasília - UnB – Brasil) Ricardo da Silva () (University of Brasilia – UnB – Brasil)
Abstract
Intellectual capital is the pre-eminent resource for creating economic wealth. Tangible assets such as property, plant and equipment continue to be important factors in the production of both goods and services. However, their relative importance has decreased over time as the importance of intangible, knowledge-based assets has increased in developing and maintaining a competitive advantage, value creation and competitiveness. This paper prescribes policies for optimizing intangible assets such as Intellectual Capital or, in other words, how and where the organization should invest, with minimum effort, in order to improve its market value and competitiveness in the technology-driven world.
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