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Considering transgender and gender nonconforming people in health communication campaigns

Author

Listed:
  • Ryan Combs

    (University of Louisville School of Public Health & Information Sciences)

  • Monica Wendel

    (University of Louisville School of Public Health & Information Sciences)

  • T. Gonzales

    (Louisville Metro Department of Public Health & Wellness)

Abstract

Transgender and gender nonconforming (TGNC) people have become more visible and risen in the American public’s consciousness in recent years. Despite this visibility and some political gains such as piecemeal advances in legal gender recognition and nondiscrimination protection, TGNC people continue to experience extensive health and social disparities. Notably, these disparities include a higher human immunodeficiency virus (HIV) burden, poorer mental health outcomes, and barriers to health care. Public health professionals in the United States have called for TGNC health inequities to be addressed and health communication is an important component of this effort. This article begins with an overview of the research evidence about the extent of TGNC disparities and contextualizes them socio-politically. Then, we review a sample of existing health communication campaigns relating to breast, cervical, and testicular cancers through a TGNC lens. Finally, we make a case for considering TGNC people in the development and delivery of health communication campaigns. Recommendations are made for how to do this effectively. Suggested actions include reviewing existing materials for gender inclusivity, engaging communities to determine accurate and relevant messaging, collecting population-level demographic data on gender identity, and training employees using a health equity framework.

Suggested Citation

  • Ryan Combs & Monica Wendel & T. Gonzales, 2018. "Considering transgender and gender nonconforming people in health communication campaigns," Palgrave Communications, Palgrave Macmillan, vol. 4(1), pages 1-6, December.
    • Handle: RePEc:pal:palcom:v:4:y:2018:i:1:d:10.1057_s41599-018-0155-z
    DOI: 10.1057/s41599-018-0155-z
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    References listed on IDEAS

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