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The impact of resort fees on perceived fairness and destination brand image: an exploratory study

Author

Listed:
  • Amanda Belarmino

    (University of Nevada Las Vegas)

  • Carola Raab

    (University of Nevada Las Vegas)

  • Tevfik Demirciftci

    (University of Nevada Las Vegas)

Abstract

Resort fees have recently come under scrutiny in the United States with lawsuits filed by the state of Nebraska and the District of Columbia against Hilton and Marriott. Researchers have not yet explored what impacts the perception of resort fee fairness or the impact of resort fee fairness on destination brand image. This study surveyed guests who had stayed in a hotel charging resort fees in the last 5 years. Familiarity with resort fees and familiarity with the destination impacted the perception of resort fee fairness. This in turn impacted destination brand image. Practical and theoretical implications are discussed.

Suggested Citation

  • Amanda Belarmino & Carola Raab & Tevfik Demirciftci, 2020. "The impact of resort fees on perceived fairness and destination brand image: an exploratory study," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 19(2), pages 129-137, April.
    • Handle: RePEc:pal:jorapm:v:19:y:2020:i:2:d:10.1057_s41272-019-00218-1
    DOI: 10.1057/s41272-019-00218-1
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    References listed on IDEAS

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    1. Kahneman, Daniel & Knetsch, Jack L & Thaler, Richard, 1986. "Fairness as a Constraint on Profit Seeking: Entitlements in the Market," American Economic Review, American Economic Association, vol. 76(4), pages 728-741, September.
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    3. Jodie Ferguson & Pam Ellen & William Bearden, 2014. "Procedural and Distributive Fairness: Determinants of Overall Price Fairness," Journal of Business Ethics, Springer, vol. 121(2), pages 217-231, May.
    4. Seung Hyun Lee & Jaeyong Lee, 2018. "Nickel and dime guests for amenities: exploring guests’ perceptions of resort fees," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 17(1), pages 20-31, February.
    5. Kelly L. Haws & William O. Bearden, 2006. "Dynamic Pricing and Consumer Fairness Perceptions," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 33(3), pages 304-311, October.
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    Cited by:

    1. Joan Carles Cirer-Costa, 2022. "Qualitative revenue management in sun-and-beach hotels," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 21(4), pages 462-469, August.

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