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Interdisciplinary research as methodologically and substantively creative

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  • Anjala S. Krishen

    (University of Nevada Las Vegas)

  • Maria Petrescu

    (International University of Monaco)

Abstract

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Suggested Citation

  • Anjala S. Krishen & Maria Petrescu, 2021. "Interdisciplinary research as methodologically and substantively creative," Journal of Marketing Analytics, Palgrave Macmillan, vol. 9(1), pages 1-2, March.
    • Handle: RePEc:pal:jmarka:v:9:y:2021:i:1:d:10.1057_s41270-021-00108-9
    DOI: 10.1057/s41270-021-00108-9
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    References listed on IDEAS

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    1. Hudson, Laurel Anderson & Ozanne, Julie L, 1988. "Alternative Ways of Seeking Knowledge in Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 14(4), pages 508-521, March.
    2. Murray, Jeff B & Ozanne, Julie L, 1991. "The Critical Imagination: Emancipatory Interests in Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 18(2), pages 129-144, September.
    3. Harrison, Robert L., 2013. "Using mixed methods designs in the Journal of Business Research, 1990–2010," Journal of Business Research, Elsevier, vol. 66(11), pages 2153-2162.
    4. Anjala S. Krishen & Maria Petrescu, 2017. "The world of analytics: interdisciplinary, inclusive, insightful, and influential," Journal of Marketing Analytics, Palgrave Macmillan, vol. 5(1), pages 1-4, March.
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    Cited by:

    1. Maria Petrescu & Anjala S. Krishen, 2022. "Co-creating transformative value in marketing analytics," Journal of Marketing Analytics, Palgrave Macmillan, vol. 10(1), pages 1-2, March.
    2. Jorge Iván Pérez Rave & Gloria Patricia Jaramillo Álvarez & Juan Carlos Correa Morales, 2022. "Multi-criteria decision-making leveraged by text analytics and interviews with strategists," Journal of Marketing Analytics, Palgrave Macmillan, vol. 10(1), pages 30-49, March.

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